EP26: Exploring Veganism w/VeClan's Deep Harlalka

In this episode, I invited Deep Harlalka - CEO & Founder of VeClan, a company which makes vegan spreads & dips. 

Veganism isn't a new concept. It's been followed in the western countries for a while & is slowly making its way to the heart of India. But there is a long way to go before it gets mainstream, because it has to compete with a behemoth that is the DAIRY INDUSTRY. 

Deep Harlalka, is a passionate individual to say the least. And he wants to dip his feet into all things vegan. We spoke about a range of topics on this episode like: 

(00:00): Introduction 

(03:33): Who is Deep Harlalka? How did he get pulled into the world of veganism? 

(08:11): What were the events that led to the birth of VeClan? 

(11:25): The product launch phase – after getting the initial validation from family & friends 

(17:48): How was the product received by the Indian consumers and talking about the distribution strategies to make the product available across India [however, we took a completely different tangent here] 

(19:50): The experimentation process and how Deep came up with recipes to add an Indian tadka in his vegan dips 

(21:34): VeClan’s distribution strategy 

(24:39): THE BIG Q – how is VeClan competing on the pricing front and why are vegan products so expensive? 

(28:44): THE CLICHÉ Q – Vegan vs Vegetarian, what’s the difference? 

(31:33): Why Deep *strongly* believes that the entire DAIRY INDUSTRY is a scam 

(37:41): Talking about the blockers for growth at this point in time 

(40:19): Deep’s key takeaways running his own biz 

(42:32): VeClan’s 5Y Business plan 

You can check out VeClan's various product offerings here