Super Bowl Ads with Ray Taylor, PhD, John A. Murphy Professor of Marketing

The most expensive commercials on television air during the Super Bowl. Companies spend millions of dollars for a 30-second opportunity to reach consumers. Is it worth the money? Lots of those ads use animals and celebrities, and in this episode of Inspiring Minds, we’ll find out which is more effective at raising brand awareness as Claire Asmussen ’16 VSB interviews Ray Taylor, PhD, John A. Murphy Professor of Marketing, Marketing & Business Law.