S1 Ep68: Do marketers matter for entrepreneurs? - podcast episode cover

S1 Ep68: Do marketers matter for entrepreneurs?

Dec 01, 202119 minSeason 1Ep. 68
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Episode description

Entrepreneurs in developing countries need access to finance, education, and better institutions. But do they need more marketing? Stephen J Anderson of the University of Texas tells Tim Phillips about an experiment in Uganda that suggests that the answer is yes for both the entrepreneurs, and for economic growth.
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