What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast." So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dreaded seven-episode "Pod-Fade"... on this show we tackle it all. ...
Jan 30, 2024•40 min
It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond. Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Content at Audio Always. You can find Dave on LinkedIN here: https://...
Dec 20, 2023•42 min
When it comes to audio advertising; how many words are too many? On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness. Jason digs down into the data, shares some brilliant insight that in invaluable to advertisers and creatives and shares some practical tips on how to make your audio ads perform better. To read the full whi...
Dec 04, 2023•31 min
The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows. On this episode of Voiceworks: Sound Business, Jim Salveson is joined by Smart 7 creator Liam Thompson (Virgin Radio, Classic Hits, Talk Sport) about why they took the decision to ...
Nov 20, 2023•26 min
Making sure creators get the best value for their content is an on-going challenge in podcasting. Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution. In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Pod Fans" a new Value 4 Value, Blockchain powered App and Website that allows podcast creators to make money from their shows in a totally different way...
Oct 16, 2023•31 min
This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry. You'll hear Stef talk...
Aug 14, 2023•48 min
It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose. With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support growing demands or do we need to look at another solution altogether? On this episode of Voiceworks: Sound Business, Jim Salveson speaks to two podcast...
Jul 10, 2023•40 min
Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK. In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulled out some of the more interesting facts and stats from the study. To read more of Adam's thoughts and to see the data presented in easily consumable ...
May 22, 2023•26 min
The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business. There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify. Now a major force in Podcasting, Spotify's "Tik-Tok-ificaiton" of its platform (adding short from, vertical video previews) could prove to be a great new podcast discoverability ...
May 09, 2023•28 min
Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast". Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from technology to marketing to content, this checklist of tasks can help to give your new show the edge before you even hit record. You can find Ashley on Linke...
Mar 30, 2023•30 min
This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement". As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, enabling data-backed optimisation to ensure that the creative will resonate and result in a high return on investment. Join Damian Scragg of Veritonic,...
Mar 13, 2023•32 min
On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO. Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips and tricks that you can adopt today to get your podcast heard by more people. You can find more about Castos here: https://castos.com and Craig is on ...
Feb 13, 2023•18 min
This episode of Voiceworks Sound Business is all about looking ahead! As its January we thought it would be a good time to gaze into our collective crystal balls and try and predict what might be coming down the line in 2023 for the podcasting and audio industry. To do that we gathered together the top brains at Voiceworks and took a look at some key areas: -The podcast industry as a whole. -Advertising and revenue. -Content and Audiences. The guests from Team Voiceworks on this episode are: Sop...
Jan 23, 2023•54 min
How do you conduct a great radio or podcast interview? That's what we intend to find out on this episode of Sound Business where, with the help of Paul Chantler, Jim Salveson looks at some of the top tips that help get great content from a guest be it for news or entertainment mediums. Paul is our expert for "the Art of the Interview" and he is certainly qualified in that regard. He is currently the Director at Fix Radio, Podcast Radio and Arena Radio but his long career in radio/audio has seem ...
Dec 26, 2022•27 min
What is the Dalvik Android Audio Library? Why did it cause a huge spike in Podcast listening numbers? What does it mean for advertisers? All questions that have been asked over the course of the last 4 weeks since a number of podcasts around the globe saw large spikes in "listeners" attributed to the application in their podcast hosting platforms. On this episode of Sound Business we take a look at exactly what caused the issues, what is being done to fix it and try and jargon-bust some of the i...
Dec 13, 2022•14 min
What are the tech giants of this world intending to do with Audio? Over the last 12 months we have seen many attempts by leaders in the social media and technology space to leverage the audio-boom, with verying levels of sucesss. In recent weeks te big changes have been around Facebook and YouTube with the former quickly reversing out of the space and the latter making a fair bit of noise when it comes to podcasting. To discuss this latest news, Jim Salveson is joined by Founder of Folder Media ...
Nov 28, 2022•23 min
How do you get more listeners to your podcast? It's great being able to make fantastic audio, tell engaging stories and build beautiful soundscapes but, ultimately, what's the point if you can't get anyone to listen to them? On this episode of Sound Business, we explore the world of Podcast Marketing with Mags Creative's, podcast marketing guru, Alisha Dandridge. Alisha tells Jim Salveson all about the six tools they believe are key to any podcaster who wants to shout about their show and why yo...
Nov 14, 2022•24 min
In the second of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio/Radio" Jim Salveson speaks to Creative Director of the Stak Network, Pete Donaldson. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry... and thats exactly what we do with Pete. Pete started his career at the now defunct XFM...
Oct 31, 2022•32 min
It's a topic often debated between podcasters... should you, or shouldn't you take the dive into the world of video. For some its a great way to reach extra eyes (and ears) whilst for others its an usessacery distraction from the audio focus of the medium. With the recent launch of YouTube in the US and some podcasting Apps intergrating video into their platform, the lure of video is greater than ever. On this episode of Sound Busienss; Jim Salveson speaks to podcast strategist Evo Terra and dis...
Oct 10, 2022•20 min
Twitter has finally got into podcasting!!! Having launched Twitter Spaces just over a year ago, the social media giant has decided to up it's audio game and have taken the first steps into integrating podcasts into the Twitter platform... but is it any good and does it have the potential to "change the game" for podcasters? Whilst many users remain in the dark as to what the new audio feature is actually like, Podcast and Audio expert Adam Bowie has been granted early access and is able to give ...
Sep 26, 2022•19 min
Every one loves an award right? There is very little better than having your hard work recognised by and in front of your industry peers and now, with the Audio Production Awards 2022 just around the corner, this could be your chance! On this episode of Voiceworks: Sound Business; Jim Salveson speaks to Chloe Straw (MD of Audio UK) and Lady Unchained (A previous winner of an Audio Production Award for her work with the Prison Radio Association) to find out exactly what it takes to win a gong and...
Sep 12, 2022•32 min
This is the very first of a brand new mini-series within Voiceworks: Sound Business where Jim Salveson digs deep into the brains of some of the radio industries finest. Instead of the usual insight on audio news, technology and techniques "Five Things I Leant From Radio" puts some of the industries most influential figures under the spot light to find out what they took away from their time in radio. The first of these shows features Roger Cutsforth who has a career spanning over 30 years in com...
Aug 15, 2022•33 min
A good brief is key to the success of any project and on this episode of Voiceworks: Sound Business we look at the contributing factors that can lead to creating that "Killer Brief". Every piece of commercial activity across radio, podcasting and any time of audio can live and die on how good the information gathered in those initial client meetings is and here John Paul Hughes from Advertising agency Mind Field shares his tips and tricks on getting the best possible intel from those early sessi...
Aug 01, 2022•33 min
In audio we talk a lot about audiences. Who's listening, where they're listening and why... but we rarely flip the telescope around and look at who is MAKING the content. That changed in June 2022 when Sounds Profitable teamed up with Edison research in the USA to perform the first-even large scale study of the people who make podcasts... called 'The Creators' survey. On this episode of Sound Business Jim Salveson speaks to Tom Webster of Sounds Profitable and the architect of the research about...
Jul 18, 2022•24 min
For this episode of Voiceworks: Sound Business we slip inside the Voiceover booth and share some of the secrets from behind the mic. Jim Salveson is joined by two experts in the field of voice work. Tanya Rich. One of the most established and experienced VO's in the UK who has 30 years of experience not only as the voice of brands such as Disney and Dominos but also as a voice coach helping others realise their VO dreams. More from Tanya here: https://www.tanyarich.co.uk/ Ian Brennan, a former r...
Jul 04, 2022•33 min
Call them what you will... HRAs, Presenter Announcements, Live Reads are a vital part of commercial audio both in podcasting and radio. The connection between a host and their audience is often labelled as the medium's "super-power" because of its ability to deliver incredibly effective brand or commercial messaging. However, that super-power is only accessible if the host read messages that are delivered in an effective way. In this episode of Sound Business Jim Salveson speaks to two individua...
Jun 20, 2022•37 min
This episode of Voiceworks: Sound Business is the second of two shows recorded live at the Podcast Show 2022. In this show we talk podcast advertising and what the future holds with a particular focus on the work of Spotify (who hosted the session). With podcast consumption on the rise and new innovations in podcast advertising, marketers who are ahead of the game are seeing podcasts as an essential part of their media buys. Similarly, podcasting has enabled publishers to unlock new audiences an...
Jun 09, 2022•32 min
On this episode of Voiceworks: Sound Business we take a trip down to London for the Podcast Show 2022 where Voiceworks' Jim Salveson hosted a panel of experts on the topic of how to make brilliant sports audio. On this podcast you'll hear from three experts in the field of sporting audio content who share their opinions and expertise on not only what makes great content but the value of a sports focused audience and what the future of digital sports audio looks like. You will hear from: Sophie H...
May 27, 2022•38 min
In this episode of Sound Business; Jim Salveson talks to Damian Scragg of Veritonic, a company taking the guesswork out of audio production. Gone are the days that an audio advertisement would be created on 'gut feeling' alone and now, with the help of research and technology, decisions around music, voice and messaging can be made before anything is even committed to tape. Damian talks about the work Veritonic do in helping brands make those decisions and how human panels and AI combine to make...
May 23, 2022•40 min
In this episode of Voiceworks: Sound Business; Jim Salveson chats to Richard Gillis of Unofficial Partner about creating a B2B marketing strategy with podcasting at its heart. Richard is 50% of Unofficial Partner, a Sports Business podcast (and newsletter) that has garnered a brilliant reputation in the industry for offering high quality (and high level) insight into the business of sport. Jim and Richard talk about the early days of the podcast and establishing an audience, how Unofficial Partn...
May 09, 2022•34 min
