Why Content Guides Are Better Than Blogs

Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shares his perspectives on: transitioning from blog-based strategies to guide-based content, setting up KPIs to measure the impact of guide-based content, leveraging hub-and-spoke models in content creation, importance of trust signals in content marketing.  Show Notes

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• Stan Golovchuk: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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