Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments. Connect With: Lane Ellis: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Lane Ellis, Marketing Director at R. L. Systems, discusses how fitness and endurance sports can enhance SEO efforts. Connect With: Lane Ellis: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
Steven van Vessum, VP of Content at Conductor, delves into the latest trends and strategies in the SEO industry with a focus on the "State of SEO" report. He highlights how evolving search engine algorithms and user behaviors are shaping the way businesses optimize their online presence. Steven provides actionable insights for businesses looking to enhance their visibility and ranking on search engines. Show Notes Connect With: Steven van Vessum: Website // LinkedIn The Voices of Search Podcast ...
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates business value. C...
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditionally, the focus in SEO has been on ranking for specific keywords, but this approach has limitations. By taking an audience-first approach to SEO, we can ensure we meet potential customers at the right moments with the most relevant experience to maximize conversions and revenue for our clients. Today, Kevin discusses Terakeet’s audience-first approa...
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI. Connect With: Eric Hoover: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // T...
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups. Connect With: Drew Moffitt: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Poli...
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO. Connect With: Drew Moffitt: Website // LinkedIn The Voices of Searc...
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing their attention and gaining buy-in necessitates a strategic shift – moving away from technical jargon and to a results-oriented narrative. Today, Sharon d...
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the resources needed for game-changing initiatives. Today, Sharon discusses gaining SEO buy-in within large enterprises. Connect With: Sharon Perdue: Website...
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical authority. Con...
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content. Connect With: Tony Pataky LinkedIn //...
Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing strategies for SEO enhancement. In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO strategies, leveraging specific PR and marketing techniques for better SEO, enhancing brand authority and trust through SEO and PR alignment, and mea...
Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his perspectives on: integrating PR and marketing strategies to boost SEO efforts, differences between traditional PR/marketing and modern SEO tactics, leveraging specific PR and marketing techniques for SEO performance,enhancing brand authority and customer trust through SEO alignment, and measuring the success of integrated SEO, PR, and marketing stra...
Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smaller-scale site, optimizing your website's technical SEO is crucial for organic growth and success. However navigating the world of crawling, fixes, and prioritization can be a daunting task without the right framework. Today, Chris discusses actionable and effective technical SEO insights. Connect With: Chris Spann LinkedIn // Website The Voices of...
Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights that can uncover potential vulnerabilities in our websites. However, a communication gap between SEO and security teams often hinders collaboration, resulting in conflicting efforts that can impede progress for both teams. Today, Chris discusses raising SEO security awareness. Connect With: Chris Spann LinkedIn // Website The Voices of Search Podcast ...
Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She highlights that many journals are new to SEO and rely on platform developers, often leading to missed opportunities. Ong shares a case study where fixing a crawl trap led to 40,000 new keywords and 1,500 on page one. She emphasizes the importance of keyword research, strategic internal linking, and addressing technical issues like indexation and cano...
Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance of internal SEO teams for technical SEO and content optimization. Ong has trained several clients on technical SEO and uses AI tools like Dr. Keyword and ChatGPT for content briefs and meta descriptions. She highlights challenges such as understanding search intent, brand voice, and target audience. Ong also addresses concerns about AI-generated co...
Owner and SEO Expert at Marie Haynes Consulting Inc., Marie Haynes, discusses why LLMs (Large Language Models) are imperative in SEO. She explains how these models significantly enhance understanding and responding to user queries, which can improve a website's SEO performance. Marie emphasizes the importance of integrating LLMs into SEO strategies to stay ahead in a rapidly evolving digital landscape. Show Notes Connect With: Marie Haynes : LinkedIn // Website The Voices of Search Podcast : Ema...
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the future, going digital is now a matter of 'how' rather than 'if'. However, without optimizing websites and applications for SEO during this digital transformation, they risk missing out on significant traffic. Today, Rotem discusses digital adoption and SEO. Connect With: Rotem Gal LinkedIn // Website The Voices of Search Podcast : Email // LinkedIn // ...
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, developers, designers, and other players can be tricky. Achieving a shared understanding of the overarching strategy and how each individual's contribution supports it becomes a challenge when SEO expertise levels vary. Today, Rotem discusses how to manage a cross-functional team. Connect With: Rotem Gal LinkedIn // Website The Voices of Search Podcast : E...
Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the SEO industry. Key topics include the evolving role of AI, the impact of Google's changing algorithms, and the need for SEO strategies to adapt. Krum highlights the challenges of relying on incomplete or biased data from tools like Google Analytics and Search Console. She also introduces Mobile Moxie's tools, which provide more accurate mobile searc...
Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the critical difference between mere branding and securing a trademark that can significantly elevate a company's market position. Andrei emphasizes the importance of choosing unique marks that are defensible and valuable in the marketplace. Today, Andrei talks about leveraging intellectual property to build a stronger, more competitive business. Show N...
Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He explains why trademarking generic terms is not feasible and emphasizes the importance of creating a unique brand identity that stands out in the market. Andrei also offers insights into strategic approaches for trademarking that can significantly benefit businesses looking to protect their intellectual property. Show Notes Connect With: Andrei Minco...
Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opportunities and suggests focusing on linking products to other products rather than to blog posts. Troxler also advises conducting internal linking audits...
Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product pages are crucial for both SEO and conversion, often being the last touchpoint before a purchase. Gabby's optimization process begins with a detailed on-page review, focusing on user experience and performance metrics like speed. She highlights the significance of unique product descriptions and leveraging brand voice. Gabby also stresses the value ...
Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the importance of understanding digital trends to keep sports content engaging and accessible. By leveraging SEO, Louisa explains how ESPN stays ahead in a competitive market Connect With: Louisa Frahm: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at htt...
Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how identifying specific weaknesses in search engine results, such as outdated content or poor readability scores, can reveal keywords that websites can rank for more easily. By focusing on content quality and relevance, Dmitry highlights how businesses can enhance their visibility and ranking on Google without heavily relying on backlinks. Today, Dmi...
Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explains the importance of high-quality, engaging content and the role of user interaction signals in influencing visibility on this platform. With her expertise, Lily provides actionable insights for businesses aiming to improve their performance on Google Discover. Show Notes Connect With: Lily Ray: Website // LinkedIn The Voices of Search Podcast : Ema...
VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares her perspectives on: multi-channel, multi-modal SEO strategies for future growth, the diminishing returns of traditional SEO content scaling, introduction to Google Discover and its significance, strategies for optimizing content for Google Discover, and the impact of AI and machine learning on SEO. Show Notes Connect With: Lily Ray: Website // Linke...
