Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in bulk. However, putting out purely AI-generated content exposes you to copyright issues and can potentially erode your audience’s trust in your content. Today, Brian discusses generative AI's impact on the content landscape. Show Notes Connect Wi...
May 24, 2024•13 min•Ep. 1297
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on what to expect in the coming days following Google’s and OpenAI’s big announcements. Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
May 23, 2024•20 min•Ep. 1296
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on how non-SEOs can bury their SEO reputation problems by putting out content on their social media and linking it back to their websites, thereby taking back control of the narrative. Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/p...
May 22, 2024•12 min•Ep. 1295
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on how marketer and enterprises can further optimize their use of generative AI search engines. Connect With: Jim Yu: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...
May 21, 2024•23 min•Ep. 1294
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on what enterprises are doing to take advantage of search engines, referral traffic and a host of other topics. Connect With: Jim Yu: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privac...
May 20, 2024•20 min•Ep. 1293
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses thriving as a Latina woman in the male-dominated SEO industry....
May 18, 2024•14 min•Ep. 1292
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses specialization within content marketing. Show Notes Connect Wi...
May 17, 2024•21 min•Ep. 1291
Paulo Andraus, host of the SEO Game Show, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspectives on big tech SEO lessons he has learned in his career; he breaks some general big tech SEO assumptions as well. Connect With: Paulo Andraus: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notic...
May 16, 2024•21 min•Ep. 1290
Paulo Andraus, host of the SEO Game Show, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, Paulo shares his perspectives on strategies to bring users into a site, the currency of attention, and recommendations on the best time to start planning for Black Friday. Connect With: Paulo Andraus: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy a...
May 15, 2024•23 min•Ep. 1289
Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner, prioritizing quality content and relevance over advertising budgets and brand recognition. But, it’s now nearly impossible to find a small mom and pop website in many searches, with big brands dominating the top results. Today, Josh discusses, Don't Be Evil: Google's Secret War....
May 14, 2024•23 min•Ep. 1288
Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of search engines, Google's use of AI is changing the game for SEOs and raising important ethical questions. Today, Josh discusses the future of Google Search and ethics. Show Notes Connect With: Josh Bachynski: Website // LinkedIn The Voices of Search Po...
May 13, 2024•20 min•Ep. 1287
Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target audience's pain points and desires can reveal gaps, make it easier to rank high in search results, and lead more prospects to your offering. Today, Konrad discusses building a seven-figure business with a single keywor...
May 11, 2024•26 min•Ep. 1286
CEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares his perspectives on Google's latest algorithm updates as well as his takeaways on where Google is in terms of their mindset in this portion of their company's development based on the earnings call. Connect With: Jordan Koene: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // T...
May 10, 2024•19 min•Ep. 1285
Tye DeGrange, CEO at Round Barn Labs, delves into the intricacies of Product and Service's Placement Bonanza. Connect With: Tyler Grange: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info ....
May 09, 2024•19 min•Ep. 1284
CEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning with brand goals and understanding the target audience. He also delves into the potential of aligning SEO and affiliate marketing strategies to maximize impact, highlighting the need for collaboration between teams and education on these channels, emphasizing the value of repurposing assets and creating alignment between SEO and affiliate marketing....
May 08, 2024•20 min•Ep. 1283
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and the idea of traveling long distances for appointments can be a deterrent. This creates a challenge: how do clinics create a strong online presence that attracts the right kind of traffic - people actively searching for hearing solutions in their immediate area? The answer lies in location-based SEO. Today, Todd discusses leveraging location-based ...
May 07, 2024•16 min•Ep. 1282
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy for audiology clinics focuses on attracting a high volume of high-intent patients. Today, Todd discusses making SEO work for audiology clinics. Connect With: Todd Dean: Website // LinkedIn The Voices of Search Podcast : ...
May 06, 2024•35 min•Ep. 1281
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B marketing or B2C marketing, you’re dealing with humans. However, B2B SEO strategies adjusted to the fact that the buying experience is more like B2C. Today, Micah talks about some of the differences between B2B and B2C SEO. Show Notes Connect With: Micah Fisher-Kirshner: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin...
May 05, 2024•12 min•Ep. 1280
VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an individual business, PE SEOs must figure out how to scale across multiple businesses. Today, Micah breaks down the differences between being an SEO at a private equity firm, as opposed to being an in-house SEO. Show Notes Connect With: Micah Fisher-...
May 04, 2024•12 min•Ep. 1279
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify their role in the new organizational structure. Today, Micah speaks about surviving an acquisition in SEO. Show Notes Connect With: Micah Fisher-Kirshner: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin ...
May 03, 2024•18 min•Ep. 1278
Jessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel like they're at odds with one another, on the one hand, marketers want to build content for human consumption; and on the other hand, they want to build SEO for the algorithm. Today, Jessica deep dives into the mechanics of SEO components and how marketers should be thinking about goals when it comes to content Connect With: Jessica Mehring: Website ...
May 02, 2024•20 min•Ep. 1277
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out. Connect With: Jessica Mehring: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro : Website // LinkedIn // Twitter See Privacy Policy at https://art19.co...
May 01, 2024•20 min•Ep. 1276
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of individual search engines for each country, Google functions as a single index containing all the web pages it has crawled. This global structure creates a challenge for international websites. How does Google know which language version of your website to show a user? This is where hreflang tags come to the rescue. Today, Rodrigo discusses hreflang ta...
Apr 30, 2024•15 min•Ep. 1275
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or migration can breathe new life into your online presence, keeping it aligned with evolving market trends and user expectations. However, when SEO is left out of the equation, companies may experience a decline in organic performance, directly impacting their bottom line. Today, Rodrigo discusses the importance of SEO in website redesign and migrations...
Apr 29, 2024•18 min•Ep. 1274
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs presents unique challenges and opportunities for optimization. From geo-tagging for a global audience to building relationships and getting buy-in and support for SEO from other teams, success requires a combination of technical expertise, clear communication, and a willingness to experiment and adapt. Today, Jason discusses scaling technical SEO for millio...
Apr 27, 2024•21 min•Ep. 1273
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains the same - getting links - AI is facilitating more sophisticated approaches to bypassing our current detection tools. Ultimately, AI is scaling spam at an unprecedented level and we must employ constant vigilance and monitoring to protect our websites against attacks. Today, Jason discusses spam in the age of AI. Connect With: Jason Lax: Website // ...
Apr 26, 2024•21 min•Ep. 1272
Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they're looking for, and search engines can’t understand the relationship between your pages. Today, Alex discusses the importance of taxonomy for large web...
Apr 25, 2024•17 min•Ep. 1271
Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data to make it easy for search engines to attribute value to your site. Today, Alex discusses how to optimize for SGE. Connect With: Alex Silverberg: Webs...
Apr 24, 2024•21 min•Ep. 1270
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relationship between website speed, SEO performance, and user experience is pivotal today. As users demand faster loading times and search engines prioritize user-centric metrics, measuring how speed impacts SEO and user experience is imperative for maintaining online visibility and satisfying audience expectations. Today, Matthew discusses measuring how s...
Apr 23, 2024•19 min•Ep. 1269
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience for visitors when they click in from a search result. Today, Matthew discusses how core web vitals affect SEO. Connect With: Matthew Edgar: Website // L...
Apr 22, 2024•21 min•Ep. 1268
