Deal & Revenue Driving Content -- Steffen Hdebrandt // Dreamdata.io

Steffen Hederbrandt, CMO and Co-Founder of Dreamdata.io, talks about content and revenue drivers in B2B businesses. When it comes to connecting deals and revenue attribution to SEO, it can be challenging to get a real revenue number that can be related to investment into projects. However, Dreamdata built an account-based data model that contains all of the touchpoints a business has with an account to provide one holistic customer journey view. Today, Steffen discusses deal and revenue attribution for SEO. Show Notes

Connect With: 

• Steffen Hdebrandt: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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