Creating Content That Targets High Volume Keywords -- Autumn Micketti // 1-800-FLOWERS.COM

Autumn Micketti, SEO and Content Coordinator at 1-800-Flowers.com, delves into optimizing content creation for SEO success. As an occasion-based gifting company, 1-800-Flowers.com benefits from the predictability of annual holidays to plan and create content ahead of time. Yet, they must strike a balance between eCommerce and content keyword targeting to prevent self-cannibalization. Today, Autumn discusses targeting high-volume keywords. Show Notes

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• Autumn Micketti: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
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