3 areas SEO should focus on to stay relevant
Jun 14, 2025•2 min•Ep. 1568
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Episode description
SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for maintaining relevance in modern search. He emphasizes staying laser-focused on understanding customer search behaviors across platforms, monitoring how users interact with AI systems, and tracking which pages receive traffic from AI referrals rather than being distracted by industry speculation.
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