VoiceMarketing

Doug Schumacher•arrovox.com

Technology

VoiceMarketing is a podcast covering the latest tactics and trends in the marketing of voice apps and audio products.

Last refreshed: July 6th, 2025 at 6:39 AM ⓘ

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Episodes

Speed Listening at 900 words per minute

My guest this week is Sina Barham, founder of Prima Access Computing. Show Notes Guest Sina Bahram, Founder and President of Prime Access Computing Host Host: Doug Schumacher Website: Arrovox.com/VoiceMarketing Twitter: @MemeRunner Prime Access Computing Website https://pac.bz Transcript Intro Doug: Welcome to VoiceMarketing. I’m Doug Schumacher, and on today’s episode, we have a very special guest. Sina Barham. Sina does what you might call speed listening using a TTS engine. And he’s getting u...

Aug 27, 2019•29 min

Writing for Voice and Audio

9 points, including navigation vs content, adding pauses for impact, and varying sentence length.

Apr 09, 2019•8 min

Content Ideation for Voice

A 7 stage process for voice content ideation 1. Goals and objectives 2. Method of evaluation 3. Resource inventory 4. Personas 5. Needs segmentation grid 6. Concepting 7. Editorial calendar Credits Writer/Producer: Doug Schumacher www.dougschumacher.com www.Twitter.com/MemeRunner Production Company: Arrovox www.Arrovox.com www.Twitter.com/Arrovox_...

Mar 19, 2019•13 min

Working with Voice Actors

An interview with David Ciccarelli, CEO of Voices.com, where we discuss ways to get the right voice for your brand, tips for getting better results from your voice sessions, and how technology is changing the voiceover industry.

Feb 14, 2019•42 min

How listenable is synthetic speech?

When is the right time and the wrong time to use synthetic speech in a voice experience? In this episode we listen to synthetic voices reading 6 types of voice script content, and see how various content types compare.

Sep 19, 2018•22 min

Voice App Naming

The name you choose for any product or company is the most important branding decision you'll make. In this podcast episode, we look at a number of critical considerations, including legal, platform and branding issues.

Aug 30, 2018•19 min

Synthetic Voice Personality Parameters

Listen as we delve into the voice personality parameters you can use to shape synthetic voices. A goal of this process is to achieve a voice with personality traits that will be most persuasive with your users or target audience. We'll use an example of Darth Vader as a target voice personality, and play with different synthetic voice parameters to get as close as possible to the essence of that voice quality, using SSML with Amazon Polly. Episode Blog Post http://arrovox.com/2018/07/31/ep-02-sy...

Jul 31, 2018•13 min

The Wiggins Voice Personality Model

In this episode we look at how Stanford professor of Communications and voice personality researcher Clifford Nass employed the personality model developed by psychologist Jerry Wiggins to guide voice designers in developing more persuasive voices. We'll also map three financial services brands to this model: eTrade, Charles Schwab and Vanguard. Episode blog post http://arrovox.com/2018/07/31/ep-01-wiggins-voice-personality-model/ Resources "Wired for Speech", by Clifford Nass https://www.amazon...

Jul 31, 2018•14 min

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