How Should Brands Be Thinking About Video Strategy? [a Phone Call with OpenView’s Meg Johnson]

[If you haven’t listened to the voicemail pod with Meg Johnson, scroll back (1 episode) and listen to that first.]

Introducing phone calls with Rachel. Because sometimes you just need a full conversation.

After Meg Johnson (Head Producer at OpenView) left Rachel a message on how brands should be thinking about video strategy, they got back together and recorded their entire conversation for us. From metrics of success to brand affinity strategy, Meg deep dives the importance of thinking through the bigger picture (and strategy) behind your video strategy. Or really any marketing effort.

She drops a few Mean Girls quotes, shares some of her favorite resources, and will leave you inspired to create great content.

Link up with Meg here: https://www.linkedin.com/in/redheadmeg/

Subscribe to her newsletter here: https://sorryimissedyou.substack.com/

Check out OpenView’s video content here: https://www.youtube.com/@OpenViewVenture

Have a question for Rachel? https://www.speakpipe.com/vmswithrachel

Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts