Simple(r) Coffee

Starbucks has too many order combinations. This article about the challenges for their new CEO notes there are over 170,000 combinations of things customers can order. As someone who has visited a store often and stood behind someone placing an order, that sounds like an accurate number. Sometimes I hear people order things to drink that I had no idea were even possible.

When there are too many choices, sometimes there can be a delay as the person tries to process the information and make a decision. Some people can't make a decision. Others enjoy the variety and keep making different decisions each time. That's fine if you're visiting a restaurant, but it's less useful if you're building software.

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