VO Pro: The Business of Voiceover and Voice Acting - podcast cover

VO Pro: The Business of Voiceover and Voice Acting

Paul Schmidtvopro.pro

Voiceover Business Strategies That Work

The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.

You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.

Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.

If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.


Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.


You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at VOPro.pro.com/newsletter


SUBSCRIBE on YouTube: https://www.youtube.com/c/vopro-pro?sub_confirmation=1


The Pro Blog: https://vopro.pro/blog

The VO Freedom Master Plan: https://vofreedommasterplan.com

Facebook Group: https://www.facebook.com/groups/vofreedom


Say Hi on Social: 

Instagram: https://www.instagram.com/vopro.pro

LinkedIn: https://www.linkedin.com/in/paulschmidtvo/


My voiceover website: https://paulschmidtvoice.com

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Episodes

Why Most Voice Actors FAIL at Networking & How You Can Win BIG

Ready to Crush Your Next Networking Event? Here’s how. Most voice actors walk into events with no plan—and walk out wondering why they didn’t make any real connections (or land any gigs). In this video, I break down exactly how to network like a pro without being pushy, salesy, or awkward. Whether you’re heading to VO Atlanta, One Voice USA, or a non-VO industry event packed with potential clients, you’ll learn how to: • Avoid the business card trap • Shift from collecting to connecting • Show u...

Jul 17, 202514 minSeason 1Ep. 153

This Simple Strategy ATTRACTS VO Clients

Want more VO clients in addition to cold emails? Learn how to create a lead magnet that builds trust, grows your email list, and positions you as the go-to voice actor in your niche. In this video, I’ll show you how to create a simple, high-converting voiceover lead magnet from scratch. We’ll cover how to choose the right client, what format works best, how to deliver it, and how to actually get people to download it. Stop making freebies for other voice actors. Start creating resources your cli...

Jul 10, 202511 minSeason 1Ep. 152

AI Is REWRITING Search. Is Your VO Site READY?

Is SEO Dead for Voice Actors in 2025? Not if you do this instead. In this video, we break down how AI has changed the way clients search and what voice actors need to know to keep getting found online. If your website isn’t bringing in leads, traffic, and demo listens, your SEO strategy might be stuck in the past. Learn: • Why old SEO tactics don’t work anymore • How AI Overviews are reshaping search • What “Un-AI-able” content is—and how to create it • How to optimize your VO website for real v...

Jun 26, 202511 minSeason 1Ep. 151

Talent Manager vs. Talent Agent for Voice Acting: Read This BEFORE Signing Anything

Talent Manager vs. Talent Agent for Voice Acting: What’s the Difference? Wondering whether you need an agent, a manager, or both as a voice actor? In this video, we break down the real difference between talent agents and talent managers in the voiceover industry... what they do, what they don’t, what’s legal, and how to avoid signing with the wrong one. If you’re confused about voice actor representation, contract red flags, or how to protect your VO business, this is for you. Get the FREE Repr...

Jun 19, 202511 minSeason 1Ep. 150

Voiceover Client Referrals: Step-by-Step Guide for VO Pros

Want more voiceover clients in addition to cold outreach? A referral program might be the secret weapon you’re missing. In this video, we break down how to build a referral system that actually works, not the vague “just ask your friends” advice. You’ll learn: ✅ What makes a referral program irresistible ✅ Who to ask ✅ How to incentivize referrals without sounding desperate ✅ Scripts, systems, and tracking tips that save time and make money If you’re ready to turn past clients and peers into a p...

Jun 13, 202514 minSeason 1Ep. 149

Get Organized! Systems & Tools EVERY Voice Actor Should Use

Struggling to stay organized in your voiceover business? You’re not alone—and the solution isn’t more gear. It’s better systems. In this video, I’ll walk you through the exact tools and workflows professional voice actors use to manage projects, track clients, quote confidently, and keep their VO business running like a machine. Whether you’re brand new or scaling fast, this is your behind-the-scenes look at how to stop the chaos and start operating like a pro. Download the free VO Business Syst...

May 29, 20259 minSeason 1Ep. 148

10 Marketing BLUNDERS Beginner Voice Actors Make

Are you a newer voice actor struggling to market yourself? You’re not alone—but you might be making a few rookie mistakes that are costing you clients, gigs, and momentum. In this video, we’re breaking down the biggest marketing mistakes beginners make in voiceover—and how to avoid them like a pro. From bad outreach habits to relying too much on your demo, we’re calling it all out. Ready to book real work without relying on platforms? Register now for The Rise of the Self-Made Voice Actor — our ...

May 23, 202511 minSeason 1Ep. 147

BONUS Episode: Procrastination. Perfectionism. Imposter syndrome. Yeah… we’re going there.

In this bonus VO Pro Podcast episode, I sit down with psychologist and procrastination coach Dr. Christine Li — and we dive headfirst into the mindset traps holding voice actors back from building the business (and life) they want. Christine breaks down why imposter syndrome actually means you’re leveling up , how perfectionism masks itself as “professionalism,” and why the clutter in your space is tied to the chaos in your head. We talk fear, resistance, overthinking, and what it really takes t...

May 13, 202524 minSeason 1Ep. 146

The REAL Reason Your Voiceover Business Isn’t Growing

Struggling to get voiceover clients even though you’ve got the talent and the gear? You’re not alone—and it’s probably not your demo holding you back. In this video, we break down the real marketing strategies voice actors need to start booking consistently. We’ll cover what’s actually working in 2025, what most beginners get completely wrong, and how to stand out in a saturated market without relying on casting sites. This is your intro to the systems we go even deeper into during The Rise of t...

May 08, 202510 minSeason 1Ep. 145

6 Steps You're Missing & Why it's KILLING Your VO Business

Struggling to find voiceover clients? You’re not alone — and you’re not doing anything wrong. In this video, we break down how to find voiceover clients without relying on casting sites or burning yourself out. Whether you’re brand new and looking for beginner voice acting clients or a seasoned talent trying to reboot your marketing, you’ll get real, actionable VO marketing tips that actually work. Learn how to market your VO business Discover what clients really want Stop guessing — start booki...

May 01, 202512 minSeason 1Ep. 144

THIS Is How You Beat AI as a Voice Actor

AI voices are here—and they’re not THAT awful. So where does that leave you as a professional voice actor? In this episode, we break down exactly how to position yourself to beat AI voices and stay booked in an industry that’s changing fast. If you’ve felt the fear, the doubt, or that pit-in-your-stomach moment when you heard a robot that sounded “pretty good”… this is the video you need to watch. 👉 Discover what clients still crave that AI can’t replicate 👉 Learn how to stand out, not shrink ...

Apr 24, 202510 minSeason 1Ep. 143

The 4 Social Media Content Types That Actually Get BOOKINGS

Want to get booked more from social media — without going viral, dancing on TikTok, or posting random mic-and-headphones pics? In this video, I’m breaking down the 4 content types that actually attract voiceover clients. These aren’t trends or fluff — they’re based on tested strategy that works in the real world. If you’re serious about growing your VO business online, this is your playbook. 🔑 You’ll learn: • What to post (and what to stop posting) • How to build trust with content • The #1 shi...

Apr 17, 20259 minSeason 1Ep. 142

10 Steps to Market Your VO Business WITHOUT Feeling Salesy

Marketing your voiceover business shouldn’t feel like selling your soul. If “promote your VO services” makes you break out in hives, this one’s for you. In this video, we’re flipping the script on everything you think you know about marketing—so you can find voiceover clients, grow your VO business, and build real connections without feeling fake, pushy, or salesy. 💡 Whether you’re an introverted voice actor, a freelance VO pro, or just starting out—these are the authentic VO marketing strategi...

Apr 10, 202514 minSeason 1Ep. 141

Is Voice Acting Right for You? The NO BS Truth No One Tells You

Thinking about becoming a voice actor? Wondering if you’ve got what it takes to actually make money in the voiceover industry? In this video, I’m pulling back the curtain and giving you the real, no-BS, no-hype voiceover career advice you wish someone told you before you dropped cash on a mic and a dream. 💥 I’ll cover: ✅ What voice acting really is (and what it’s NOT) ✅ The truth about voiceover income potential ✅ The pros and cons of a VO career ✅ Beginner mistakes and how to avoid them ✅ Whet...

Apr 03, 202510 minSeason 1Ep. 140

Can AI Replace Voice Actors? The TRUTH About AI & VO Work

🎙️ Can AI really replace voice actors… or is that just hype? AI-generated voices are getting scary good—and fast. But what does that mean for real working voice talent? In this video, we expose how AI is already changing the voiceover industry, the real risks to your career, and what you can do right now to stay ahead of the curve. If you’re a voice actor wondering how to compete in a world of synthetic voices, this is the video you can’t afford to skip. 🎧 You’ll learn: – Where AI is replacing...

Mar 27, 202510 minSeason 1Ep. 139

Want a Thriving VO Business? MASTER This One Skill!

There’s a moment every voice actor dreams of—when a client emails, not for an audition, not to ask about rates, but to say, “Hey, we’ve got another project for you.” No hoops, no hurdles, no audition, just repeat business landing straight in your inbox. If you’ve been in the game for any length of time, you know that getting work isn’t the hardest part—getting clients to come back is where the real magic happens. So, what’s the secret? What makes a client think of you first when their next proje...

Mar 06, 202510 minSeason 1Ep. 138

How Much Should New Voice Actors Charge? The TRUTH About VO Rates

If there’s one question every new single solitary voice actor who’s starting to seek work asks starting out it’s this: How much should I charge? If you're just starting out, the answer isn’t as simple as “pick a number and hope for the best.” Rates in voiceover aren’t arbitrary; they’re based on industry standards, market value, and genre. So let’s break this down the right way, because guessing—or even worse, undercharging—can do more damage than you think. GVAA Rate Guide: http://vorateguide.c...

Feb 20, 20259 minSeason 1Ep. 137

$1.1M Audition! Why I PASSED and Maybe YOU Should Have Too

Why would anyone in their right mind PASS on a $1.1 million audition? And Paul, aren’t you the one always beating us over the head with, “Stand up for pro rates, “Know your worth,” “Make it worth your time,” and on and on? First of all, who ever said I was in my right mind? Secondly, I absolutely beat the drum of “Stand up for pro rates, “Know your worth,” and “Make it worth your time.” So why did I pass on a 1.1 million-dollar commercial audition? Why did I not even take a swing? Have I stroked...

Feb 06, 202515 minSeason 1Ep. 136

Voiceover Beginner Starter Pack: What Gear Do You REALLY Need?

So, you’ve decided to get into voiceover. Whether you’ve decided you want to do this as a career or just looking to make some cash on the side, you need gear. But not just any gear. The RIGHT gear. Because no one wants to overspend on a mic that makes you sound like you’re recording in a rest stop bathroom. Lucky for you, I’m here to guide you through the maze of audio equipment and get you set up for success. Mics: Audio-Technica AT2020, Rode NT1-A. Audio Interfaces: Focusrite Scarlett 2i2, Beh...

Jan 30, 202517 minSeason 1Ep. 135

The Voice Actor’s SURVIVAL Guide to Direct Marketing

Marketing directly to prospects as a voice actor can feel like standing on a diving board, staring into the deep end, and wondering if there’s a shark or a nuclear bomb in the water. You’ve probably heard about cold emailing and thought, “That’s just spam, right?” Or maybe the idea of bothering someone with an unsolicited email gives you flashbacks to awful networking mixers where everyone exchanges business cards and fake smiles. I get it—cold emailing feels like uncharted territory for a lot o...

Jan 23, 202515 minSeason 1Ep. 134

8 MUST-HAVE Resources Voice Actors CAN'T Ignore, Newbie or Pro

You have the passion, the talent, and the excitement to kill it into the world of voiceover. But there is more to success in this industry than having a smooth voice and good gear. Voiceover is a mix of artistry, business, and endurance. It requires strategy, dedication, and a commitment to long-term growth. To make it past the early stages and build a career that lasts, you need to master eight critical resources. These go beyond tangible items and touch on things that will define your mindset,...

Jan 16, 202517 minSeason 1Ep. 133

The 10 COMMANDMENTS of VO Every Voice Actor NEEDS

Completely unlike Moses from the mountaintop, I bring you these 10 Commandment of Voice Over. Trust me, it’s not every day you get 10 commandments from an atheist. 😉 Now before you get your hackles up, we’re playing fast and loose with the word commandments here. There are no hard and fast rules that you should never, ever, ever violate, but these are pretty close. Think of them as my strong recommendations. As always, you run your own business and career. But if I were you, I’d pay attention. ...

Jan 09, 202514 minSeason 1Ep. 132

Advocating for WOMEN in VO: Building Doors w/ Christy Harst

Fact: Women account for over 40% of the fan bases of the NFL, MLB, and NHL. Fact: Women comprise 47.7% of viewership of Super Bowl 58. Fact: Media coverage of women's sports has nearly tripled in the last five years. So why isn't a female voicing this? "NCAA Division I Women's Volleyball Championship. Attendance is encouraged. Passion is mandatory. Buy your tickets today at ncaa.com." And why can't a female voice this? "It's more than the Super Bowl. It's the Super Bowl in Las Vegas." When it co...

Jan 02, 202542 minSeason 1Ep. 131

The 7 BEST Tools for Voice Actors to FIND CLIENTS in 2025

Voice acting is an art, but landing clients? That’s a science—and one that can feel like a unicorn hunt if you don’t have the right tools in your box. Sure, word of mouth, referrals, and P2P and gig sites are all fine and well, but if you’re serious your business and about building a steady stream of clients, scalable lead generation and outreach is a strategy and skill you have to develop. I’ve tried a lot of different lead generation tools out there. Some are better than others. Whether you’re...

Dec 19, 202413 minSeason 1Ep. 130

Casting Director Libby Clearfield of Voiceover Activate

Today we sit down with Casting Director, VO Coach, voice actor, and head of Voiceover Activate, Libby Clearfield. Libby shares her journey from theater to voiceover, her experiences in casting, and the challenges and rewards of freelancing. She also chats about the impact of AI in the industry, the importance of following directions in auditions, the value of community among voice actors, the significance of building relationships and maintaining professional standards in voiceover work. http://...

Dec 05, 202434 minSeason 1Ep. 129

SEO for Voice Over: 7 Strategies to Improve Your RANK

So recently a big healthcare advertising agency reached out to me through my website and handed me a great non-broadcast project for a massive pharmaceutical company. They handed me the project, no audition necessary. And there are more jobs on the way. It looks like, fingers crossed, they’re going to be a great partner and a recurring client. So how did I get this primo client, you might ask. Did I market to them for months with snappy content and radically consistent follow up? Plot twist! No!...

Nov 21, 202414 minSeason 1Ep. 128

Going Full-Time in Voice Over? 10 CRUCIAL Mindset Shifts!

Alright, let’s talk about the mental game of going full-time as a freelancer. I’m talking about the shifts that take you from “Hey, I’m doing this voiceover thing on the side” to “This is what I do. Period.” The mindset stuff is just as gritty and real as all the tangible things you’re already doing to make the work happen. But the mental side is where you’ll make or break yourself long-term. Let’s walk through the shifts that get you from being part-time to owning this path full-time and for go...

Nov 14, 202419 minSeason 1Ep. 127

The Beginner’s Guide to Voice Over Conferences with Survival Guide

Today, we’re diving into voice over conferences—what they are, why they’re a must for serious voice actors, and how to navigate your first one like a pro. If you’re a new voice actor looking to grow your skills, connect with the VO community, or even just see what all the buzz is about, stick around. From why to attend, to a practical VO Conferences Survival guide packed with tips, we’ll walk you through everything you need to know to make your first VO conference a smashing success. Here's you ...

Nov 07, 202425 minSeason 1Ep. 126

Making Wavs with Bobbi Maxwell and Kevin Kilpatrick

Kevin Kilpatrick and Bobbi Maxwell, hosts of the Making Wavs podcast, join me to discuss their backgrounds in radio and how they transitioned into voiceover. Kevin primarily works in automotive and e-learning, while Bobbi focuses on commercial work, particularly in the automotive and political genres. They also talk about the advantages and disadvantages of coming from a radio background in voiceover. The conversation covers topics such as the different tiers of automotive work, the evolution of...

Oct 31, 202429 minSeason 1Ep. 125

Tracy Lindley, Queen of LinkedIn, on VO, Marketing, and Kids

In this first-ever chat with our friend and colleague, we chat with the Queen of LinkedIn for VO, Tracey Lindley about her journey into the voiceover industry, her experiences with LinkedIn, and the importance of community and organization in building a successful career. Tracy shares her unique background, the challenges she faced as a voice actor in a midsize market, and her strategies for networking and marketing herself effectively. We also talk about the the evolution of LinkedIn and its im...

Oct 17, 202430 minSeason 1Ep. 124
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