Vitral Tamil Podcast

Vitral Brand Expertise•vitraltamil.transistor.fm

Welcome to the Vitral Tamil Podcast, a groundbreaking series where the vibrant world of Brand Building, Marketing & Advertising are discussed in Tamil. Hosted by Sharavana Raghavan, a seasoned expert in brand building and marketing strategies, this podcast is a pioneering platform for emerging entrepreneurs, marketing professionals, and advertising enthusiasts. Each episode is a deep dive into the intricacies of brand building, consumer engagement, and communication, featuring interviews with industry leaders who have tasted success and created brand legacies in and from TN.

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Episodes

Building a Healthy Snack Empire from Scratch: A Conversation with Suhasini Sampath, Co-Founder of Yoga Bar

Join us for an engaging conversation with Suhasini Sampath, the dynamic co-founder of Yoga Bar, a brand that has revolutionised the healthy snack market in India. Listen as Sharavana Raghavan delves into Suhasini's journey from being a Chartered Accountant to an innovative entrepreneur in the FMCG sector. Suhasini shares her inspiring story, from her initial inspiration during a yoga class in the US to creating a successful health food brand that emphasises clean and healthy ingredients. Suhasin...

Jul 25, 2024•1 hr 9 min•Season 1Ep. 10

A Sweet Journey of Tradition & Innovation: A Conversation with Mr. Murali Mahadevan of Sri Krishna Sweets

Join us for this compelling conversation with Mr. Murali Mahadevan, the visionary leader behind Sri Krishna Sweets, a brand that has become synonymous with delightful taste and high quality in the Indian sweets market. Listen as Sharavana Raghavan engages Mr. Murali in a deep dive into the fascinating journey of Sri Krishna Sweets, from its humble beginnings as a restaurant in Coimbatore to its status as a leading sweets brand with national and international acclaim. Mr. Murali begins by sharing...

Jun 30, 2024•59 min•Season 1Ep. 9

Reviving, Building & Walking Away from the iconic Sathyam Cinemas of Chennai: A Conversation with Kiran Reddy (Part -2) {ENGLISH}

Join Sharavana Raghavan for the continuation of an enlightening conversation with Kiran Reddy, the visionary behind Sathyam Cinemas, as they delve deeper into the transformative strategies that shaped an iconic cinema brand. In this episode, Kiran discusses the aftermath of his decision to sell Sathyam Cinemas, reflecting on the dynamics of making choices that are right for the business but personally challenging. He shares insights on how he navigated the complexities of branding and marketing ...

May 24, 2024•37 min•Season 1Ep. 8

Reviving, Building & Walking Away from the iconic Sathyam Cinemas of Chennai: A Conversation with Kiran Reddy (Part -1) {ENGLISH}

Join us for an engaging and insightful conversation with Mr. Kiran Reddy, the visionary former owner and CEO of Sathyam Cinemas. Dive deep into how Kiran transformed a family-run cinema into an iconic brand that redefined the movie-going experience in Chennai and beyond. In this episode, Kiran shares his initial challenges and the unconventional journey from a business graduate to a cinema magnate. He discusses the pivotal moments when Sathyam Cinemas was just a dream under threat of being demol...

May 14, 2024•40 min•Season 1Ep. 8

The Evolution of Indian Advertising: A Conversation with Ambi Parameswaran

Join us for this insightful conversation with the advertising and brand building veteran, Ambi Parameswaran. Listen as Sharavana Raghavan gets Ambi to delve into the transformative shifts in Indian advertising, the nuances of brand building, and the evolving dynamics of consumer engagement. Ambi opens the discussion by tracing his entry into the branding field, reflecting on the mentors and experiences that shaped his illustrious career. He shares his perspective on choosing between the paths of...

Apr 13, 2024•54 min•Season 1Ep. 7

Brewing A Family Legacy: A Conversation with Venu Srinivasan of Leo Coffee

Join Sharavana Rag havan in this stimulating episode of the Vitral Tamil Podcast featuring Venu Srinivasan , CEO of Leo Coffee. This discussion delves into Leo Coffee’s journey from a family-run business to a modern FMCG brand. Venu shares his upbringing in a coffee-centric family and pivotal business lessons learned. He then discusses Leo Coffee’s evolution, maintaining traditions while embracing innovation, and the significance of filter coffee in India. Sharavana and Venu explore challenges i...

Mar 30, 2024•40 min•Season 1Ep. 6

Personal Brand Mastery: A Conversation with Karthik Srinivasan

In this captivating episode of the Vitral Tamil Podcast, host Sharavana Raghavan welcomes the esteemed Karthik Srinivasan, a communications consultant, Personal Branding Coach and a key LinkedIn influencer. Dive into a candid conversation where Karthik shares his experiences and wisdom on personal branding, advertising critiques, and the importance of language in business. Karthik embarks on a journey through his professional life, unveiling the narrative behind his renowned blog, Beast of Traal...

Mar 15, 2024•1 hr 16 min•Season 1Ep. 5

Building BankBazaar.com: A Conversation with Rati Shetty

In this episode of the Vitral Tamil Podcast, host Sharavana Raghavan sits down with Rati Shetty, Co-Founder and Chief Product Officer of BankBazaar.com . Despite being a Tamil podcast, this episode predominantly unfolds in English – a little twist for our listeners who might find themselves thinking in Tamil but speaking in the language of global business! 😊 Rati shares her journey to the top of the FinTech world, from the early inspirations behind BankBazaar to her evolving role as CPO. Sharav...

Feb 29, 2024•44 min•Season 1Ep. 4

Lessons in Leadership & Brand Building From Bril: A Conversation with Jayaram Rajaram

In this episode of the Vitral Tamil Podcast, host Sharavana Raghavan delves into the world of legacy branding with Jayaram Rajaram, the strategic mind behind Bril's multifaceted expansion. Jayaram, a third-generation leader of this iconic stationery brand, now navigating new territories in home care, reveals the evolution of Bril from its inception. This episode is a treasure trove for entrepreneurs and brand enthusiasts aiming to understand the transformation of a traditional brand in modern ti...

Feb 13, 2024•1 hr 13 min•Season 1Ep. 3

The Art of Ad Filmmaking: A Conversation with Krishnakumar Ramakumar

In this episode of the Vitral Tamil Podcast, host Sharavana Raghavan engages in an enlightening conversation with Krishna, an accomplished actor, writer, and ad-film director. Krishna, the visionary behind Black Box Films, unravels his journey into the realm of ad filmmaking and the inspiration behind his creative venture. This episode is a goldmine for young marketers and advertising enthusiasts keen to understand the intricacies of ad film production. Sharavana skillfully guides the discussion...

Jan 30, 2024•1 hr 11 min•Season 1Ep. 2

Mastering the FMCG Arena: A Conversation with CK Ranganathan

In the Vitral Tamil Podcast's debut episode, hosted by Sharavana Raghavan, a riveting dialogue unfolds with FMCG stalwart Mr. C.K. Ranganathan of Cavin Kare. This episode is a treasure trove for young marketing professionals and college students aspiring to crack the FMCG code. Sharavana, navigates through Ranganathan's journey, from the inception of Velvet to the heights of Cavin Kare. They delve into leadership, innovation, and the nuances of consumer behaviour in India's multifaceted market. ...

Jan 14, 2024•55 min•Season 1Ep. 1

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