What's Behind Pernod Ricard's Recent Sell-Off?
Episode description
With the recent news that Pernod Ricard is looking to sell off a number of wine brands, Adam, Joanna, and Zach explore what might be at play here, from a changing notion about what wines can succeed as premium products to simple fact that spirits-focused companies no longer see most wine as a growth category. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.
Zach is drinking: The Last Word
Joanna is drinking: Gold Rush
Adam is drinking: Martini
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