Next Round: The Future of Super-Premium Vodka With Miranda Dickson of Absolut Elyx
Apr 06, 2021•27 min•Season 3Ep. 39
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Episode description
Adam speaks with Miranda DIckson, Global Brand Director for Absolut Elyx, about the super-premium vodka market, how Absolut Elyx was born, why it appealed to bartenders and the on-premise trade, and what the last year has been like for a bar-focused brand. Please send any suggestions or requests for future Conversations to podcast@vinepair.com. Thanks for listening, and be well.
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