1. Negative Brand Image and how to overcome it
Nov 26, 2017•18 min
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Episode description
What kind of problem leads to a brand's bad image? This podcast is all about the "doppelganger brand image"; a social critique that questions the authenticity of a brand.
In this podcast there are provided many examples of brands that faced it and practical recommendations in terms of what a firm can do if they're faced with a doppelganger brand image.
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