Was great to finally have Brad on the show and chat about muscle building, strength, what studies show and what coaches know. We dive into what matters in building muscle and what doesn’t, as well as what research may not have caught up with but anecdotally works. Brad Schoenfeld, PhD, is an internationally renowned fitness expert and a leading authority on muscle hypertrophy and body composition training. He is a professor of exercise science at Lehman College and has published over 300 peer-re...
Jun 25, 2025•1 hr
One of my closest friends and Mr. Coach and Culture is back on the pod for the 4th time—Martin Rooney. We dive into how to turn around the culture of a team, business, or family. As a proud Girl Dad, Martin shares values that helped raise four strong daughters. We also dig into his first fiction book, Blood Feud: Raising Cain . Martin is a fitness expert, entrepreneur, and founder of Training for Warriors—now in 200+ locations worldwide. A former US bobsledder, Division I track athlete, and two-...
Jun 18, 2025•1 hr 10 min
Jen is a kindred coaching soul and a true coach. She’s been a group trainer, American Gladiator, head coach of Biggest Loser replacing Jillian Michaels, online community builder, magazine cover model, celebrity trainer, and now a lead coach for Arnold Schwarzenegger’s Pump Club. We dive into coaching, career lessons, and fitness industry insights. She's been a go-to expert in entertainment, appearing regularly on LIVE with Kelly and Ryan , The Doctors , and Dr. Oz . Jen also serves on SHAPE Maga...
May 28, 2025•1 hr 24 min
With Dr. Mike, it’s impossible not to have an insightful, thought-provoking, and entertaining conversation. We dove into lifelong athleticism, common mistakes in returning to rec sports, and injury prevention. We also covered weight loss and performance drugs—and how they’ll shape the future of health and coaching. A must-listen episode! Dr. Michael Israetel, PhD, is the cofounder and Chief Content Officer of RP Strength with a doctorate in Sport Physiology. He’s coached athletes in nutrition an...
May 21, 2025•1 hr 36 min
I wanted to do this as the 200th episode but didn’t want to mess up the flow as I was shooting some great episodes, so it got 201st place. With that being said I wanted to share the insights of what I learned since starting the podcast almost 7 years ago. I’ve had some incredible guests over the years, there’s 250 hours of eduction on the show, and I’m thinking about how to do the next 200 episodes while creating as much value as possible through being curious myself, and giving my best value to...
May 17, 2025•1 hr 3 min
I’ve known about Mike for 20+ years since I watched Defranco’s YouTube of him doing crazy feats in the gym. Since then he’s becoming an incredible coach and gym owner and has trained some of the most elite athletes and champions. His knowledge, experience and wisdom are extremely valuable and we dive into all aspects of athletic development, coaching and communication. Mike is currently a Coach, Writer & Owner at Freak Strength and has been coaching for over 10+ years. He has coached levels ...
May 12, 2025•59 min
I met Dan 16 years ago in a Mastermind for gym owners as he ha a gym in Toronto and I had just started mine a year ago in Seattle. We have stayed in touch and it’s been amazing to see the journey and Dan’s success, eventually moving to online and being prolific, while building an incredible online coaching business for high level entrepreneurs. Dan Go specializes in helping entrepreneurs get lean and live longer with ease and minimal stress. He spent 15 years coaching thousands of clients, helpi...
May 01, 2025•1 hr 4 min
Eric Cressey has been a friend and someone that has set the highest standard in coaching and being a pro at the highest level; and someone I have learned from and continue to learn from. I connected with him and started learning from him when I was still playing pro basketball 20+ years and flew out to Birmingham, England to attend a live event. Eric Cressey is president and co-founder of Cressey Sports Performance, with facilities located in Hudson, MA and Palm Beach Gardens, FL. A highly sough...
Apr 25, 2025•58 min
Catching up with my close friend Paul Mort is always insightful, loaded with value, combined and combined with a lot of laughs. If you want to get better as a father, husband, business man, and human, and achieve your goals, then this is a can’t miss episode. Paul Mort is a two time UK Master Coach of The Year, world class coach, and international speaker. A straight talking, high performing leader of business men. Formerly suicidal, overwhelmed, diagnosed bi-polar. Stood on the edge of a cliff,...
Apr 05, 2025•1 hr 7 min
I’ve known Craig for over 15 years and met him when he was one of the first successful online coaches in the fitness space with Turbulence Training. Since then Craig has become one of the most sought after business coaches helping people get a lot more done in less time and cutting out all the BS that doesn’t matter. When Craig first started his entrepreneurial journey, he was just a dumb farm boy from Ontario, Canada, trapped in the lifestyle of being a broke, anxious, binge drinking personal t...
Mar 25, 2025•1 hr 6 min
Zack is someone I knew of and followed through our network and the great work he does. We were formally introduced to by our mutual friend, Megan. From there we connected in Austin, TX then I went on the Coach Em Up Podcast which he co-hosts, and hit it off. He’s an incredibly smart, experienced, and successful performance coach that has been with the University of Texas women’s basketball for 7 years and had a wealth of knowledge to share. Zack Zillner enters his seventh season as women's baske...
Mar 17, 2025•1 hr 3 min
I’ve been excited about having a conversation with Allan as I’ve been following him for a while and love his approach to coaching and education when it comes to nutrition and fitness. I specifically wanted to dive deeper into his thoughts on nutrition coaching, weight loss plateaus, as well as insights on GLP-1’s. This episode is packed full of value and insights for any person looking to improve their nutrition, or coaches dedicated to their clients health and fitness. Dr. Allan holds a Doctora...
Mar 05, 2025•1 hr 13 min
Having this conversation with Brianna was so impactful as my life partner, Wytia, is currently in week 28 of her pregnancy and is an woman dedicated to fitness and staying athletic and this pregnancy has been very challenging for her. I talk with Brianna who is an expert in the field of continuing to be an athlete postpartum, as we discuss and dive into the so many misconceptions of training during and after pregnancy to build and rebuild fitness and athleticism. Brianna is a lifelong athlete an...
Mar 03, 2025•57 min
I answer 4 questions in depth from in person clients, DM’s I received, comments to some of my posts, as well as a nutrition coaching scenario from a client I’m coaching. I love doing these episodes and sharing real world examples, programs, and coaching that I’m doing in the real world. IN THIS EPISODE YOU’LL LEARN: => If you had a period of time where you could train more (3 months) to build strength and muscle, here’s the program I’d create for you. => Why at times a mix of body split AN...
Feb 11, 2025•54 min
It was great to catch up with Dean as we haven’t talked in a while since he was busy being fully booked as a coach 40-50 hours a week (and what he’s been doing for 20 years!). We talk about how to become a great coach and build a successful career in the industry. We’ve hosted Dean for seminars and workshops both at my Vigor Ground location in Seattle, as well as our Slovenia locations (one of the few presenters that have been in both). Dean Somerset, CSCS, a personal trainer and post-rehab spec...
Feb 05, 2025•56 min
Jason and I have had a cadence of doing a podcast a month talking about program design, both offline and online, coaching, career success in the fitness industry and much more. This time around the conversation to why Jason is leaving social media and focusing on other aspects and laser focusing on the audience that he’s served rather than trying to become “bigger” with a larger audience. This conversation turned into a must listen to any coach, gym owner, or someone working on building a career...
Jan 29, 2025•1 hr 10 min
I’ve known Jon for over a decade and he’s been a guest of the show many times, and every time we have a conversation he shares a lot of wisdom and insights. Jon has served 100,000+ entrepreneurs, coaches and trainers with his content, whether its his books, articles, courses, or mentorship, and has been a force in helping people impact clients and grow their business. He just launched his new book “The Obvious Choice” which I crushed in 5 days and it has so many powerful, yet simple and applicab...
Jan 27, 2025•1 hr 4 min
Andy McCloy is not only a great coach, the owner of the most successful gym in Huntsville Alabama, and one of my closest friends, he’s also my business partner in the Built To Last Gym Mentorship we launched last year. While in town to work on some projects and our upcoming mastermind in Austin, TX, we sat down to discuss how to build a successful training system for your gym, coaching business; one that can be scaled and taught to your team. Your training and coaching are the foundation of your...
Jan 21, 2025•57 min
I decided I wanted to start sharing principles and skillsets that build the greatest coaches and careers in the fitness industry. This is not a list from 1 to whatever. This is my personal insights, notes from other great coaches, books, things mentors shared with me, and much more. This will be an ongoing series of at least 3 episodes (if not more) as I want there to be something anyone can come back to and use as a resource to develop their skills, get a refresher (“we need to be reminded more...
Dec 31, 2024•1 hr 11 min
I decided I wanted to start sharing principles and skillsets that build the greatest coaches and careers in the fitness industry. This is not a list from 1 to whatever. This is my personal insights, notes from other great coaches, books, things mentors shared with me, and much more. This will be an ongoing series of at least 3 episodes (if not more) as I want there to be something anyone can come back to and use as a resource to develop their skills, get a refresher (“we need to be reminded more...
Dec 09, 2024•1 hr 27 min
I decided I wanted to start sharing principles and skillsets that build the greatest coaches and careers in the fitness industry. This is not a list from 1 to whatever. This is my personal insights, notes from other great coaches, books, things mentors shared with me, and much more. This will be an ongoing series of at least 3 episodes (if not more) as I want there to be something anyone can come back to and use as a resource to develop their skills, get a refresher (“we need to be reminded more...
Nov 27, 2024•1 hr 33 min
I take down notes when I talk to clients or when people reach out to me asking for advice. I created this episode from the questions I get and the struggles people have when reaching a plateau, and seeing what they do that gets them in “trouble.” Most people make these training mistakes that hold back their progress. IN THIS EPISODE YOU’LL LEARN: => Why trying to make great progress when it’s already good is the reason your results are stalling. => The truth about how much gains you can ma...
Oct 30, 2024•1 hr 11 min
Every once in a while I like to do an episode on program design and share insights on writing better programs. Whether you’re a coach or you’re a fitness enthusiast that wants to get better results, I share a process of how to design a program that will improve your looks, performance, help you feel better, while being able to give you longevity in the weight room (this is about the long game). IN THIS EPISODE YOU’LL LEARN: => The questions we MUST answer first before creating a program (if y...
Oct 08, 2024•1 hr 40 min
I was so glad to finally connect with Brad at the Evolve Conference where we both spoke. We had dinner and realized we were both hoop fanatics, loved the fitness industry and were obsessed with our craft. It was is important that we did this episode and it was an absolutely packed episode of value! Brad Dieter is a scientist and entrepreneur whose goal is to help address preventable disease. He completed his PhD and Fellowship in diabetes and metabolism where he examined how diet and exercise ca...
Sep 26, 2024•1 hr 3 min
This is an important topic that I’m revisiting since having so many conversations with my clients, both in person and online, that are still struggling with getting leaner and losing weight, and most importantly keeping it off. IN THIS EPISODE YOU’LL LEARN : => Why having cognitive constraint is key no matter which approach you take in losing weight and getting leaner. => Being hungry is not a bad thing, you should try it! => Why tracking/self-monitoring is a must (at least at the begin...
Sep 20, 2024•1 hr 16 min
Another Q & A episode with some great questions that led to a split episode diving into some training concepts, systems, and explanations, along with fitness business questions on productivity, work-life balance, marketing and scaling your business and more. IN THIS EPISODE YOU’LL LEARN: => What are “resets” and how they can be very useful and effective in improving your joint health and your training sessions. => How to combine specific reset exercises with strength exercises for maxi...
Jul 31, 2024•1 hr 21 min
It was great to have Alyssa on the podcast after having her come out to Seattle and do a workshop with myself and Joel on all things cardio. She’s a wealth of knowledge, a training geek like myself, and also an athlete that has achieved some serious goals both in strength training and endurance running. Dr Alyssa Olenick holds a Ph.D. in Exercise Physiology is a certified sports nutritionist and Crossfit Level 2 Trainer. Alyssa completed her doctoral training in exercise and human metabolism, se...
Jul 22, 2024•1 hr 2 min
This is another episode of our monthly program design episode where Jason Brown and I get together and answer questions and dive deep into program design, context and nuances of what work for different populations and our experience with coaching and designing programs with thousands of people in person and online. We share our best stuff to help you improve your own workouts, get better results, and stay away from nagging aches, pains, and injuries. IN THIS EPISODE YOU’LL LEARN: => How to st...
Jul 17, 2024•1 hr 3 min
It’s always a pleasure to catch up with my friend and incredible speaker and entrepreneur Mark Fisher. We dove into what the foundations are of building a successful gym in this day and environment. Mark and his “non-sexual life partner” Michael Keeler founded Business for Unicorns in 2016. They've since worked with many of the leading fitness studios across the US, the UK, and Australia. Past non-fitness clients include Sony Music, Sylvan Learning, Novus Surgical, and Security Scorecard. In add...
Jul 02, 2024•1 hr 35 min
I met Tony as far back as 2007 when Cressey Sports Performance opened and I flew to Boston to train with Eric and him. We were all meatheads obsessed with training and performance so we hit it off. We’ve hosted Tony for workshops both in my Seattle and in my Slovenia gym, and although I consider him a friend I also respect him as a coach and have learned much from him as he’s not only been there, done that, but still doing it! In this episode we stay on the topic of program design and coaching o...
Jun 26, 2024•1 hr 1 min
