Cristobal Murillo, Selk'bag
Jan 18, 2023•36 min
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Episode description
In today's episode Bob talks with Cristobal Murillo, Co-founder and CEO of Selk'bag, who has implemented a very successful influencer marketing campaign to help get eyeballs on his unique wearable sleeping bags. Listen in to hear about his strategy to riding the viral wave of social media.
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