From the Vault: The Man behind the Authors with Brendan Fredericks

Brendan Fredericks, is an ardent advocate for curiosity and creativity. He straddles the literary and commercial worlds to deliver transformative, energetic and engaging publicity campaigns, develops winning project proposals, strategically represents his clients, and provides excellent author management.

Brendan has worked in the book industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda. As in-house book publicist and publicity manager with the prestigious publishers Hachette and Bloomsbury, he promoted and toured luminaries such as Elizabeth Gilbert, Germaine Greer, Robyn Davidson, Richard Ford, A.C. Grayling and Jeff Lindsay. His marquee author tours included major literary and ideas festivals around Australia and overseas, as well as Sydney Opera House All About Women Festival, Festival of Dangerous Ideas, The Wheeler Centre, Jaipur Literature Festival in India, Ubud Writers & Readers Festival in Bali, and Wellington Writers Festival.

In 2015 Brendan established BFredericksPR from a desire to provide outstanding representation to authors, and offer a fresh approach to the marketing and management of his clients. He is committed to quality author care, elegant stakeholder management, and is acutely aware of, and embraces, cultural difference. He collaborates with a team of consultants to offer honest advice and provides full transparency throughout his unique and highly successful campaigns and tours.

Henry talks with Brendan about his work.

This conversation was originally broadcast on 3SER's 97.7FM Casey Radio in 2019 It was produced by Rob Kelly.