020 VISP Why Engineers Should Love Marketing
Feb 04, 2013•30 min
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Episode description
In this episode of the VI Shots Podcast. I sit down with Wendy Covey, from Trew Marketing. Wendy founded Trew Marketing with Rebecca Geier back in 2008. Since then, their company has focussed on helping engineering companies uncover their unique voice in the marketplace. As you'll hear in this interview. Sometimes in order to grow your customer base you need to narrowly focus your marketing message.
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