How Genuine Are Fashion Brands When Using Tech?

We have previously discussed in other episodes the different uses of tech in the fashion industry from NFTs to fitting solutions. Now what does all of this mean for brands or better yet, why might brands actually even consider implementing these technologies into their business models? Are they genuinely wanting to improve the way that they do business or are they simply being what we call “fluffy”? Fluffy being the defined as 'a brand using tech without real substance or a deeper meaning'.  

Peter and I discuss the different reasons why this may be prominent in the industry and tips at the end to help you avoid joining the bandwagon with more thought when considering tech innovation and tech adoption.

--------
The show is recorded from Beyond Form, a fashion tech innovation platform. We build, invest, and educate fashion tech entrepreneurs and startups. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at podcast@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io