Samsara CMO Meagen Eisenberg: Mastering B2B Tech Growth & Exits
Episode description
Meagen Eisenberg is the CMO of Samsara. Samsara is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. Meagen is a transformational leader, advisor, and marketer managing customer acquisition to adoption and advocacy with experience at global businesses ranging from startups to mid-market to Fortune 500. 20 successful exits since 2011 as an operator and advisor, including 3 IPOs and 17 mergers and acquisitions. She has a strong ability to optimize current business practices quickly, improving poor performance areas while developing new strategic imperatives. A forward thinker leveraging data and technology to deliver future growth and a sustainable revenue path. Topics:
- Marketing strategy across different company stages
- Evolution of B2B marketing in the IoT/industrial tech space
- Lessons learned from being involved in 20 successful exits