Denise Persson, Snowflake CMO on AI, Data Cloud & Global GTM Growth
Oct 22, 2025•58 min
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Episode description
Denise Persson is the Chief Marketing Officer of Snowflake. Denise has 20 years of technology marketing experience at high-growth companies. Prior to joining Snowflake, she served as CMO for Apigee, an API platform company that went public in 2015 and Google acquired in 2016. She began her career at collaboration software company Genesys, where she built and led a global marketing organization. Denise also helped lead Genesys through its expansion to become a successful IPO and acquired company. Denise holds a BA in Business Administration and Economics from Stockholm University, and holds an MBA from Georgetown University.Topics:
- From Startup to IPO: Snowflake’s GTM Masterclass
- How Snowflake Uses AI to Power Its GTM Machine
- How to Build a Billion-Dollar Brand the Snowflake Way
#Snowflake #DenisePersson #MakeItSnow #GoToMarket #AI #DataCloud #B2BMarketing
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