Andrew Chau: Boba Guys CEO on Building Iconic Consumer Brands
Sep 15, 2025•1 hr 6 min
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Episode description
Andrew Chau is the co-founder and CEO of Boba Guys Inc., the revolutionary bubble tea company that has fundamentally changed how people view boba and tea culture in America. Starting from a shared passion for quality milk tea and a mission to elevate the boba experience with fresh, premium ingredients, Andrew and co-founder Bin Chen launched Boba Guys in 2011. What began as a single San Francisco location has grown to 24+ locations, making Boba Guys one of the most recognizable premium bubble tea brands in the United States.Topics:
- How to build a premium brand in a commoditized market
- Maintaining brand authenticity while scaling
- Technology integration in traditional retail
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