VBT 041: Interview with Eric Lindstrom of ThankTank Creative

In this episode I interview Eric Lindstrom from ThankTank Creative, a consulting, design, and marketing agency in New York. Eric has more than 20 years of experience as a senior-level administrator, entrepreneur, and consultant in communications, marketing, brand management, and design for various organizations across several industries including higher education, government, facilities, financial, retail, and entertainment, picking up a slew of awards along the way. In 2014 he founded ThankTank Creative to focus on working with vegan, socially-just and environmentally-conscious businesses and non-profits. His clients include Miyoko’s Kitchen, PlantPure Nation, The Vegan Food Truck and many more. Eric also runs the popular blog The Meaty Vegan and his first book, a memoir and cookbook, The Skeptical Vegan will be published next year. In this interview Eric talks about: •    The first thing you need to do before developing your branding materials •    A major misconception many vegan business owners have about logos and branding •    Why branding and design is so important •    The downsides of crowdsourcing your logo •    How often you should redesign your website •    How to decide what colors to use in your branding and design •    And much more Visit the ThankTank Creative website Visit The Meaty Vegan blog Brands mentioned in vegan business news roundup: The Cambridge Satchel Company Melissa Beyond Skin Fresh&Co Jill Milan RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn