VBT 029: Interview with David Benzaquen of PlantBased Solutions

In this episode I interview David Benzaquen from PlantBased Solutions, an award-winning brand management and marketing agency for plant-based consumer product companies, headquartered in New York. After more than a decade working in the government and non-profit sectors with a focus on education and grassroots advocacy, David immersed himself in the plant-based business sector, working for a time as a natural products broker before evolving PlantBased Solutions into its current incarnation. With a team of people who collectively have hundreds of years’ experience in marketing, branding, product development, finance, operations and more, the company offers a range of services for pre-market startups through to huge global brands, including opportunity assessments, business planning and forecasting, new product development, market research, brand creation and a full range of marketing planning and execution. David has also brought together a large network of angel investors keen to support plant-based businesses. In this interview he talks about: •    The 3 ways to price your product and the importance of choosing the right one •    Why having your product in the biggest and highest number of retailers is not necessarily the best strategy for sales or growing your business •    The first steps to take before approaching retailers •    The pros and cons of working with distribution companies and brokers •    Why listing too many ‘free from’ claims on the front of your packaging can turn consumers away from your product •    What investors look for in businesses and what questions you should ask an investor •    And much more Visit the PlantBased Solutions website Brands mentioned in vegan business news roundup: Veestro nat-2 Sova Kat Von D Iceland The Allotment RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn