The Chivido Effect

By now, the tag 'CHIVIDO' is one every GENZ knows in Nigeria. It is the tag used for the Wedding ceremony between Chioma and Davido that took place most recently. All over the world, Nigerians are known for their glamourous events (Owambe), however there's need to look into the economic aspect of Owambe and other event held in Nigeria. From conference, Weddings, concert and festivals the event industry is booming in Nigeria, it generates revenue and creates job. These events are not all about making headlines or the fancy venue but also the people in charge of the event from security, catering, down to the decor and this is where local businesses come in, the artisan, entrepreneurs and service providers. So, why is it important to support local businesses using CHIVIDO as case study? #Chivido #Podcast #civil