Your Merchandising Is Your Sales Process

In this vAuto podcast, Chris Williams, general manager at Southern Pines (N.C.) Chevrolet and vAuto Performance Manager Ted Welpott share how they teamed to connect the dealership’s sales process to new/used vehicle merchandising. Hear how this effort has tripled SRP/VDP conversions by reinventing each vehicle’s VDP carousel to provide a value-minded gateway to the cars and experience customers can expect. Find out how Williams uses new merchandising tools to cut the time required to merchandise each vehicle and quickly pivot to update merchandising as OEM incentives for new and CPO vehicles change.