We’ll Make Money on Every Car We Can

In this vAuto podcast, Greg Palmer, inventory and marketing director at the Ron Marhofer Auto Family in Clinton, OH, shares how a firmer commitment to managing inventory as investments has helped the dealer group achieve even better gross profit and volume outcomes. Greg details how the commitment has helped the group resist the temptation to reduce prices on vehicles with high investment value to juice sales volume and hold out for gross on vehicles that started out with little or no investment value on Day 1. He also discusses how ProfitTime pricing recommendations help him achieve optimal gross/volume outcomes for every retail unit and how the system’s precious metal grades help appraisers and managers bring in vehicles with a crystal-clear understanding of each vehicle’s investment potential.