Under the Microscope: How Bush Auto Place Fared in a Northwood University Study

In this vAuto podcast episode, dealer Mark Bush of Bush Auto Place, Wilmington, OH, discusses results of a recent Northwood University student project that examined his store’s processes for preparing and promoting used vehicles online. Joined by Northwood University instructor Jennifer Patten and vAuto’s senior director of business development, Patrick Janes, Bush outlines how he’s adopted study recommendations to improve online reviews and visibility of inventory listings. He also shares how a sales coordinator position helps his team meet a five-day goal for getting vehicles front- and online-ready.