Progressing the Sales Experience during the Inventory Shortage

In this vAuto podcast episode, Brian Finkelmeyer, Senior Director of Business Operations at vAuto, and Colton Ray, Chief Marketing Officer of Walser Automotive Group (MN), discuss sales and marketing strategies to get ahead on the new car business. Colton shares how Walser has navigated through the inventory shortage by moving to a more progressive sales model that includes preselling incoming inventory, a “price-the-product” strategy, and rethinking the customer sales experience.