Perspectives from a Fundamentals-Minded Dealer

In this vAuto podcast, dealer Mark McKie of McKie Ford Lincoln and Greg Plank, Senior Team Leader of dealership operations for vAuto’s Performance Management team, discuss some of the playbook principles McKie and his team enable to drive new and used vehicle success at the dealership. McKie discusses his strategies for maintaining a tight turn on used vehicles that drives his dealership’s 1.5:1 used/new sales ratio. McKie also shares how he keeps his team focused on strategic objectives through daily management meetings and collective walks of fresh trades to finalize plans to get them retail-ready. On the new vehicle side, McKie outlines how he aims to optimize allocations and keep pace with changing incentives from his OEM partner.