New Vehicle Incentives: Finding Advantage in a VIN-Specific Environment

In this vAuto podcast, Alicia Rudowyj and Bethany Johnson, who work with vAuto’s new vehicle incentives and solutions teams, discuss how the new vehicle landscape has shifted to include a larger share of Vehicle Information Number (VIN)-specific incentives to help dealers move aged inventory. Rudowyj and Johnson detail how the shift away from a one-size-fits-all approach to incentives by some OEMs creates pricing and inventory management challenges for dealers. Hear their recommendations on how dealers should assess each new vehicle’s risk profile—and the vehicle’s likelihood to receive an incentive—to ensure their pricing, merchandising and inventory management decisions should combine to connect with today’s affordability-minded new vehicle shoppers and buyers.