Inside a Dealer's 90-Day Pricing Alignment Challenge

In this vAuto podcast, James Skop, general sales manager at Fletch's Buick, GMC, Audi in Petoskey, MI, details the results of his experience during a 90-day challenge to maintain 85 percent pricing alignment or better in ProfitTime GPS. Hear how Skop and his team reversed a trend of low grosses and losses on Bronze vehicles, while making even better grosses on Gold and Platinum cars, during the three-month challenge. Skop also details the car-specific circumstances that he believes signal a need to go above or below ProfitTime GPS pricing recommendations to achieve optimal outcomes.