VC 1-015 Steve Lishansky and Selling Value
Apr 16, 2020•34 min•Season 1Ep. 15
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Episode description
Steve Lishansky and I are kindred spirits. Like me, he helps organizations transition from sales forces to teams of trusted business consultants. We talk about understanding the outcomes beyond what a customer knows to ask for. Steve says that "the ability to facilitate [customer] clarity about what is most important to them is the ultimate differentiator".
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