VC 002: Five Myths About Price And Discounting
Jan 27, 2020•20 min•Season 1Ep. 2
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Episode description
Myth 1: Price should be calcuated from your costs
Myth 2: Dropping price will increase demand
Myth 3: Price is just another feature
Myth 4: You can "Make it Up On Volume"
Myth 5: There's Such a Thing as Limited-time Discount
Bonus Myth 6: When a Customer Says "Your Price is Too High", believe it.
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