VC -014 C. Lee Smith and Value Focus in Sales

C. Lee Smith leads Sales Fuel, a company that helps sales organizations build sales capability in talent, hiring and coaching. Lee has written several books, most recently "Sales Credibility", to help sales forces build that credibility foundation. We had a great discussion talking about how he focuses his company on client outcomes, and invests the greatest resources on clients who he can deliver outcomes to most effectively and profitably. HIs focus on profitable customers is a great one. Give it a listen. Learn more about your ad choices. Visit megaphone.fm/adchoices