Do Designers Need Jobs to be Done?

Summary

Roman Bercot and Larry King explore Clayton Christensen’s Jobs to be Done framework and whether product design professionals need this “occasionally useful gimmick.” What is a JTBD? Why should designers use them? How many milkshake jokes can we make? And the new Staples branding gets a nod on Stuff Designers Love.

-----

• Show Notes Clayton Christensen tells the Milkshake story - https://www.youtube.com/watch?v=sfGtw2C95Ms 
• Ash Maurya attempts to define Jobs to be Done - https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b 
• Staples unveils their new logo - https://twitter.com/rysimmons/status/1113464764859068421?s=20 
• The Pepsi design brief - https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf 

----- 

Please consider leaving a quick review. It would help us a lot! 

• iTunes (https://itunes.apple.com/us/podcast/ux-like-us/id1362088405) 
• Spotify (https://open.spotify.com/show/3QzWfQ9mJSH9VMBnAyathq) 
• Overcast (https://overcast.fm/itunes1362088405/ux-like-us) 

----- 

Follow the show on Twitter 

• @UXLikeUs - https://twitter.com/uxlikeus 
• @LAKing - https://twitter.com/LAKing 
• @Stuporman - https://twitter.com/Stuporman