Do Designers Need Jobs to be Done?
Apr 22, 2019•57 min•Season 1Ep. 16
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Episode description
Summary
Roman Bercot and Larry King explore Clayton Christensen’s Jobs to be Done framework and whether product design professionals need this “occasionally useful gimmick.” What is a JTBD? Why should designers use them? How many milkshake jokes can we make? And the new Staples branding gets a nod on Stuff Designers Love.
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- Show Notes Clayton Christensen tells the Milkshake story - https://www.youtube.com/watch?v=sfGtw2C95Ms
- Ash Maurya attempts to define Jobs to be Done - https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b
- Staples unveils their new logo - https://twitter.com/rysimmons/status/1113464764859068421?s=20
- The Pepsi design brief - https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
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