UX Design to WIN in Business

Your competitors have the same features you do. But in today's market, that's not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We'll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required. Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand how UX directly impacts their bottom line.

Last refreshed: July 28th, 2025 at 5:08 PM ⓘ

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Episodes

How Usability Testing saved a 6 figure ad budget for our client

Summary In this episode, Nils shares a concrete example of a project where usability testing played a crucial role in improving the user experience. The client, Relayr, needed a new website that effectively communicated their industrial IoT solution to their target audience. Through wireframing and usability testing, Nils and his team discovered that the target audience was more interested in detailed product information rather than a return on investment calculator. This insight allowed them to...

Jun 10, 2024•15 min•Ep. 3

What is UX, how are we qualified to talk about it and how does it help your business?

Summary In this podcast episode, Nils introduces the concept of user experience (UX) and explains why it is not just a design discipline. He shares the story of how he and his co-founders came to focus on UX and the importance of understanding how to apply it to propel a business. Nils emphasizes that UX is about making the product work for the customer and not just about design elements. He also highlights the need for collaboration between designers, developers, marketers, and salespeople to c...

Jun 05, 2024•21 min•Ep. 2

Introduction – How to leverage UX Design to help your business win

In this podcast episode, Nils introduces the topic of user experience (UX) and its importance for businesses. He discusses how UX can improve a product's user experience, leading to happier customers, better ratings, and more time to work on the product. Nils also highlights the need for user testing and research to minimize product failures and achieve product-market fit. He emphasizes the cost-saving benefits of incorporating UX, such as reducing development costs, optimizing marketing spend, ...

Jun 05, 2024•15 min•Ep. 1

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