[EN] #21: Change Management (Recorded at UXcamp Europe)

[English] If we just do our job with information architecture, wireframes and stuff, chances are high to build a useless website with lots of bad content. In his talk at UXcamp Europe, Stefan focusses on the business side of large-scale UX projects. His talk offers food for thought on why we need to align stakeholders, how to do it, and how to sell change management methods.