DR2023 Robert Williams - Stop The Report! The Power of People.

We've all been there; a mixed methodology research assignment inclusive of behavioral, attitudinal, qualitative and quantitative packed full of customer insights ready to change the world... only for that Powerpoint to sit in an executives inbox for months on end, ignored or overlooked. How might we bring the value back to research reporting? By bringing humans together to understand research outcomes in a workshop rather than a report, we make our insights relevant and valuable. Strategy comes to the fore, and human connection and empathy direct to those that need to hear it... and take away what is most valuable; the change it needs to be.