Using the Whole Whale - A Nonprofit Podcast - podcast cover

Using the Whole Whale - A Nonprofit Podcast

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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
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Episodes

What Does The Election Mean For Nonprofits? Engaging Different Perspectives… (news)

Navigating Nonprofit Growth Amidst Political Shifts: Insights from Whole Whale In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Senior Strategy Manager, dive into the evolving landscape of the nonprofit sector. They discuss how historical trends might mirror the potential growth and challenges nonprofits face in light of political shifts and economic changes. Key Topics and Insights: Historical Context and Future Predictions: George Weiner ...

Nov 21, 202428 minEp. 424

Scaling Nonprofits: Mastering HR Challenges

Host George engages with Dr. Tiffany Slater, founder and CEO of HR TailorMade , to delve into the complexities of human resources within nonprofit organizations. As nonprofits grow, they often encounter HR challenges that can impede their mission-driven work. Dr. Slater's company serves as a fractional HR department, providing tailored solutions to nonprofits across the United States. Key Insights: Growth and HR Challenges: As organizations expand, they face critical HR inflection points, often ...

Nov 15, 202427 minEp. 423

📜 U.S. Congress Fast-Tracked (Now Failed) Bill To Strip Nonprofits of Their Status Without Due Process (news)

Nonprofit Sector Faces Legislative and Financial Challenges Amid Innovative Solutions In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing issues and inspiring initiatives in the nonprofit sector. They begin with the failed U.S. House bill H.R. 9495, which sought to give the Treasury Department unilateral power to revoke nonprofits' 501(c)3 status if deemed to support terrorism. Although the bill was defeated...

Nov 14, 202421 minEp. 422

"Extractive Empathy" & The Hidden Costs of Donation-Based Crowdfunding Platforms 🤫 (news)

Exploring 'Extractive Empathy' and the Dynamics of Nonprofit Fundraising In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of "extractive empathy." The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-makin...

Oct 30, 202425 minEp. 420

💻😳 Fallout Continues Between Wordpress & For-Profit Competitor (news)

In this week's episode of the Nonprofit Newsfeed by Whole Whale, hosts George Weiner, Chief Whaler, and Nick Azulay, Senior Digital Strategy Manager, delve into significant developments affecting the nonprofit sector. They kick off with an enticing offer from Whole Whale University, providing a substantial discount on their end-of-year course bundle, aimed at empowering nonprofit professionals with essential digital insights and strategies. WordPress vs. WP Engine: A Tech Showdown The episode’s ...

Oct 24, 202423 minEp. 419

Navigating New Cybersecurity Threats: A Deep Dive into a Sophisticated Scam

Navigating Nonprofit Cybersecurity and Global Funding Challenges In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing nonprofit sector issues, with a focus on cybersecurity threats and global funding challenges. They also highlight a significant philanthropic initiative by Melinda French Gates. Key Topics and Insights: Cybersecurity Threats to Nonprofits: George and Nick discuss a sophisticated phishing a...

Oct 18, 202418 minEp. 418

How Agencies & Nonprofit's are Getting Scammed

A Close Call with Cybercrime: Anatomy of a Modern RFP Scam For agencies, opportunities can come knocking at any moment. For George, the founder of a successful agency, that knock came in the form of an enticing email from what appeared to be Banana Republic. The message dangled a lucrative contract, promising a monthly budget that would make any agency salivate. It seemed too good to be true – and as George would soon discover, it was. At first glance, the scam was impressively crafted. A Linked...

Oct 15, 202441 minEp. 417

Whole Whale Releases 2024 Nonprofit Advertising Study (news)

Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week's Nonprofit News In this week's episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale's newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key fi...

Oct 09, 202423 minEp. 416

Secret To Reducing Risk & Maximizing Value Via This *1* Glaring Loophole!

In this episode, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Digital Strategist at Whole Whale, delve into the intricate transition of OpenAI from a nonprofit to a for-profit entity, exploring the broader implications for the nonprofit sector. They discuss the benefits and challenges of leveraging a nonprofit model to attract diverse funding sources and investor interest, as exemplified by OpenAI's journey, which led to a staggering valuation of $150 billion. Key Insights...

Oct 04, 202417 minEp. 415

We Let An AI Talk About Our GivingTuesday Predictions! 🤑

Digital Agency Whole Whale Announces Official 2024 GivingTuesday Predictions Digital agency Whole Whale, the publishers of this podcast, have announced their annual GivingTuesday generosity predictions . Based on Whole Whale analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $3.5 Billion will be raised on Giving Tuesday 2024. This will be a 11% or ~$470 million increase over 2023’s record-br...

Sep 27, 202424 minEp. 414

Nonprofit Digital Engagement Report Finds Nonprofits Embracing AI & Digital For Program Success 🤖🤖

Main Topics: Twilio's 2024 State of Nonprofit Digital Engagement Report Independent Sector's push for quarterly economic data on nonprofits Fearless Fund's racial discrimination lawsuit settlement Voting rights restoration for felons in Arkansas KEY PROMOTION: NONPROFIT CONSULTING SURVEY Key Insights: Twilio’s 2024 State of Nonprofit Digital Engagement Report: Digital Adoption: Nonprofits are increasingly leveraging digital technologies, including AI, to enhance engagement and operational effici...

Sep 20, 202417 minEp. 413

2 Special Guests Talk about Time Tribbles and AI

📍 📍 📍 📍 📍 There are, are two special guests that I have brought on to talk about cause writer, AI and the different things it can do as well as this concept that we have been talking about. Called time Tribbles and well, I'll just let these two folks. Talk it out for you. There is one thing, though, I'm going to let you know. Toward the end, if you haven't figured it out. 📍 we're tackling something today I think a lot of us struggle with, creating compelling content when you're juggling a ...

Sep 19, 20248 minEp. 412

Internet History Hinges On One Nonprofit 🌐🏛️ (news)

Nonprofit News Roundup: Internet Archive's Legal Battle, AmeriCorps Grants, and Addressing Child Malnutrition Hosted by George Weiner and Nick Azulay of Whole Whale Key Topics Covered: Internet Archive's Legal Challenges: Discussion: The critical role of the Internet Archive in preserving web history and its recent legal challenges concerning copyright infringement. Key Insight: The U.S. Court of Appeals ruled against the Internet Archive in a case involving book digitization, raising concerns a...

Sep 12, 202419 minEp. 411

YOU are not the hero - Your Donor is | Interview with Dr. JJ Peterson StoryBrand

This week's podcast features an enlightening conversation with Dr. JJ Peterson, head of StoryBrand ( mystorybrand.com ) and co-host of the Marketing Made Simple podcast. Dr. Peterson shares his expertise on how nonprofits can leverage the StoryBrand framework to clarify their messaging and engage donors more effectively. With a background in both the nonprofit and for-profit sectors, he offers unique insights into the differences and similarities in their marketing strategies. Key Topics and Gue...

Aug 26, 202454 minEp. 410

New Nonprofit Compensation Report 💻 & The Politics of Homelessness 🏡 (news)

Nonprofit News Feed: Highlights from Whole Well Main Topics: Candid’s 2024 Nonprofit Compensation Report California’s Homelessness Crisis AI Adoption in Nonprofit News Organizations Minnesota’s Backpack Giveaway and Child Tax Credit The 15 out of 10 Foundation for Dogs with Special Needs 1. Candid's 2024 Nonprofit Compensation Report: Candid has released its 2024 Nonprofit Compensation Report, marking the 24th edition. Based on IRS data from 130,000 organizations, the report reveals key findings...

Aug 21, 202418 minEp. 409

Musk Sues Nonprofit Out of Existence; Tech NPOs Loose Steam (news)

Episode Overview: In this episode, George and Nick dive into critical nonprofit news, including Elon Musk's legal battle with a nonprofit advertising group, the financial struggles of tech nonprofits post-pandemic, and a wave of funding cuts impacting local nonprofits. They also share updates on the digital divide and a unique initiative in Kansas to claim unclaimed property for nonprofits. Key Topics and Insights: 1. Elon Musk's Legal Battle with GARM Story: The Global Alliance for Responsible ...

Aug 14, 202420 minEp. 408

Managing Nonprofit Brand Safety & Presence On LLMs: What You Need To Know 💻 ❓(news)

Main Topics: The rise of AI and LLMs in search engines Implications for nonprofit brand visibility and content strategy Governance issues in nonprofits National Make A Will Month and planned giving Nonprofit consultant cost and compensation survey Special Guests: George Weiner, Chief Whaler at Whole Whale Nick Azulay, Digital Strategist at Whole Whale Critical Insights: AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language mo...

Aug 08, 202419 minEp. 407

Large-Scale Universal Basic Income Trial Yield Results 💵 (news)

Universal Basic Income Pilot and Nonprofit Trends: Insights and Implications Hosts: George Weiner (Chief Whaler, Whole Whale) and Nick Azulay (Senior Strategy Manager, Whole Whale) Main Topics: Sam Altman’s UBI Test Results: Overview: Open Research, backed by OpenAI CEO Sam Altman, conducted the largest UBI pilot in the U.S., providing $1,000 monthly to low-income participants in Illinois and Texas over three years. Key Findings: Recipients used the money primarily for essential needs, improved ...

Aug 04, 202422 minEp. 406

The Secrets of Project Management w/ Tips For Nonprofits

Host Nick Azulay, Senior Digital Strategy Manager at Whole Whale, is joined by special guest Kathleen Daniels, Senior Project Manager at Whole Whale for this special edition of the podcast to discuss project management and tips for nonprofits. Key Topics We Will Cover Include: Defining Project Management Role of a Project Manager Technical Tools and Communication AI in Project Management Supporting Team Members Prioritization...

Jul 16, 202420 minEp. 405

SCOTUS Thinks Homelessness Is A Crime ⚖️ (news)

Supreme Court Ruling Criminalizes Homelessness In a controversial decision, the Supreme Court ruled in a 6-3 vote that the city of Grants Pass, Oregon, did not violate the Eighth Amendment by criminalizing homelessness. This ruling has far-reaching implications, allowing cities to enforce ordinances that penalize behaviors associated with being unhoused, such as sleeping or camping on public property. Justice Sotomayor, in her dissent, emphasized the cascading harm this decision could cause to t...

Jul 06, 202418 minEp. 404

Trust & Safety From Fires Nonprofit News (news)

Nonprofit News Feed Podcast Recap: Trust in Nonprofits Rises, Local Journalism Fund, and Innovative Solutions Main Host Update This week's episode is a special solo edition hosted by Nick Azulay. George, CEO and founder of Whole Whale, is on paternity leave after welcoming a new baby. Congratulations to George and his family! Key Topics Covered: Increase in Nonprofit Trust: Independent Sector Report: After four years of decline, trust in nonprofits has increased by 5%, now at 57%. Comparative Tr...

Jun 28, 202418 minEp. 403

AI Transparency, Environmental Impact, and Ethical Tech Shifts (news)

Nonprofit News Feed: AI Transparency, Environmental Impact, and Ethical Tech Shifts Hosted by George Weiner and Nick Azulay of Whole Whale Main Topics: Adobe's AI Controversy: Adobe faces backlash over changes to its terms of service, sparking fears that user data might be used to train its generative AI models without consent. Adobe clarified it does not train its AI models on customer content and committed to updating its terms by the end of June. The Department of Justice has filed a suit aga...

Jun 18, 202418 minEp. 402

Are These Organizations Really Nonprofits? (news)

Are These Organizations Still Nonprofits? A Deep Dive into Nonprofit Status and the Blurring Lines Overview This week on the Nonprofit Newsfeed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Senior Manager of Digital Strategy at Whole Whale, delve into the complex and evolving landscape of nonprofit status. They question whether certain large organizations still meet the true spirit of what it means to be a nonprofit. Key Topics and Highlights NCAA's Historic Settlement: The NCAA,...

Jun 11, 202418 minEp. 401

AI in the Nonprofit Sector: Revolutionizing Social Change (news)

Hosts: George Weiner (Chief Whaler, Whole Whale), Nick Azualy (Senior Manager Strategy, Whole Whale) This week's episode of the Nonprofit Newsfeed dives deep into the growing influence of AI in the nonprofit sector. George Weiner and Nick discuss the latest trends, challenges, and opportunities, highlighting key stories and developments. Main Topics AI in Nonprofits: Featured Article: Chronicle of Philanthropy’s June cover story on AI nonprofits. Key Organizations: Quill.org: Uses AI to provide ...

Jun 04, 202416 minEp. 400

Roundup for charity on the rise & Slack AI Policy Fail (news)

Would you like to round-up for charity? Point-of-sale donations, especially "round-up" campaigns, have seen a significant surge in recent years, raising millions of dollars for various charitable causes. In 2022, these campaigns brought in $749 million, a 24% increase from 2020. A recent survey conducted by Binghamton University faculty revealed that 53% of Americans give impulsively to charities at the checkout, with certain demographics being more likely to donate. Women, Black respondents, an...

May 30, 202421 minEp. 399

Seth Godin on Unlocking Positive Auctions for Fundraising with GoodBids.org

This episode is also available as video on our channel youtube.com/wholewhale In this episode of the Whole Whale Podcast, host George Weiner sits down with Seth Godin, bestselling author, entrepreneur, and founder of GoodBids.org , to discuss how nonprofits can innovate their fundraising strategies and engage donors more effectively. Seth introduces the concept of positive auctions, a new approach to fundraising where every bid is a non-refundable donation, creating a gap between the winning bid...

May 22, 202445 minEp. 398

Exploring AI in Nonprofits: Insights from Seth Godin & Latest Tech Updates (news)

📌 This week on the Nonprofit News Feed: Join George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Digital Strategist, as they dive into the latest developments affecting the nonprofit sector. 🔹 Special Guest: Get insights from Seth Godin on raising over $70,000 through positive auctions with GoodBids.org. 🔹 AI Advancements: Discover the implications of OpenAI's GPT-4.0 and Google's new AI-driven search overviews for nonprofits. 🔹 Fundraising & Tech: Learn about Whole Whale's late...

May 21, 202421 minEp. 397

Navigating Google Core Updates for Nonprofits (news)

Episode Summary: Navigating Google's Core Update and Nonprofit Impacts In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azoulay, Digital Strategist at Whole Whale, delve into the recent Google core update and its implications for nonprofits. They also cover other significant news, including personnel changes at the Gates Foundation and new grant opportunities from Amazon Web Services. Main Topics: Google's March 2024 Core Update: Impact on Nonprofi...

May 14, 202418 minEp. 396

Seasons of Growth: A Gardener's Approach to Nonprofit Expansion

**Embracing the Seasons of Change: A Fresh Perspective on Nonprofit Growth with Michael Randel** In an enlightening episode of our nonprofit-focused podcast, we had the pleasure of speaking with Michael Randel, the visionary founder and director of Randel Consulting Associates . Michael, a distinguished member of the nonprofit ISD network, shared his innovative framework known as the "Seasons of Change," offering a fresh lens through which nonprofits can view growth and development. **Seasons of...

May 12, 202442 minEp. 395

Deepfake AI & Nonprofits (news)

🌟 Episode Highlight: Adapting to Google's Algorithm Updates and the Power of AI in Nonprofit Marketing In the most recent episode of Whole Whale's nonprofit news feed, George Weiner, Chief Whaler, alongside digital strategist Nick Pazerle, embarked on a comprehensive discussion beginning with the pressing challenges presented by Google's recent core updates. These updates, particularly those in October 2023 and March 2024, have significantly impacted organic traffic, leading to a 40% drop for W...

May 07, 202420 minEp. 394
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