Using the Whole Whale - A Nonprofit Podcast - podcast cover

Using the Whole Whale - A Nonprofit Podcast

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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.
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Episodes

217: Managing Cash Flow Through Crisis - GrowthForce

Kariesha Martinez interviews Stephen King, CEO and President of GrowthForce. They discuss how to manage cashflow in crisis with their 5-Step Framework. Managing Cash Flow Through Times of Crisis - Having successfully navigated five recessions as an entrepreneur and fundraiser, Stephen knows how to read the numbers to make data-driven decisions - and this unique vantage point has helped him develop a framework for getting through a recession....

Mar 15, 202143 minEp. 183

216:(news) $61k for a tent and what $1.9T stimulus means for nonprofits

Whole Whale discusses current nonprofit news from NonprofitNewsFeed.com $1.9 Trillion Stimulus Bill Passes With Expansion Of Unemployment Benefits And PPP The Biden administration’s new COVID Relief bill has passed the House and Senate, clearing the way for approval of an expansive new bill designed to expand unemployment benefits, the federal PPP, as well as support for vaccine distribution and fiscal relief for states. This critical piece of legislation expands the definition around non-profit...

Mar 09, 202119 minEp. 182

215:(news) Are billionaire gifts really gifts, and how nonprofits may be the future of news.

WholeWhale.com Hosts Kariesha and Nick discuss the week in nonprofits to kick off March. CEO Calls Billionaire Philanthropy A ‘PR Scam.’ Dan Price, founder and CEO of credit-card payment company Gravity Payments, says that billionaire philanthropists who donate lots of money in return for glowing reviews and good press is “ one of capitalism’s biggest PR scams .” In Washington state, billionaires pay 3% of their income on taxes while the poor pay 18%, says Price. In response to a proposed wealth...

Mar 03, 202115 minEp. 181

214:(news) Nonprofit Revenge Giving for Rush Limbaugh & Nonprofit Job Trends

Hosts Kariesha and Nick discuss nonprofit news highlights from 2/22/2021. Revenge is a powerful emotion when used for giving and forgiving? Viral Fundraiser Highlights Real Impact of Revenge Giving Rage giving is all the rage. When Tommy Marcus, a 25-year-old University of Michigan graduate learned of Rush Limbaugh’s death, he felt it appropriate to donate to Planned Parenthood. After a screenshot of his donation to the organization went viral, the fundraiser generated more than $1.2 million fro...

Feb 23, 202117 minEp. 180

213: (news)GoFundMe Charity shutting down, CEOs resigned and removed

Nonprofit News Summary from NonprofitNewsFeed.com Hosts Nick, Kariesha, and George from WholeWhale.com discuss a week in nonprofit news. GoFundMe Charity is being shut down GoFundMe Charity will end support for third-party integrations and the public Application Programming Interface (API) after March 31, 2021. "The shuttering of GoFundMe Charity is concerning for many nonprofits, said Megan Anhalt, chief strategy officer at consultancy WholeWhale . The move “makes us question whether GoFundMe w...

Feb 17, 202113 minEp. 179

212: (news) Abuse At Homeless Shelter, Racketeering, and Puppy Bowl helps shelters

Weekly nonprofit new summary with hosts Kariesha and Nick from Whole Whale, a social impact digital agency . More info on how donor-advised funds work from our podcast. Reminder: just because an organization is a 501c3, doesn't mean it is scandal-free. New York Times Reporting Spurs Investigations Into Abuse At Homeless Shelter Nonprofit After a New York Times investigative report revealed allegations of sexual assault and harrassment against a prominent homeless shelter CEO, New York City Mayor...

Feb 09, 202114 minEp. 178

211: (news) Nonprofit Job losses, Giving Blck and Money making mittens

NonprofitNewsFeed.com Hosts Kariesha and George talk through the top Nonprofit industry stories of 2/1/2021 Nonprofit Sector Still Seeing Net Loss of Nearly 1 Million Jobs The Johns Hopkins Center for Civil Society Studies has released a new report that shows that nonprofit employment is still well below pre-pandemic levels. While the sector has recovered from its losses of nearly 1.64 million layoffs last spring, the industry is still facing a deficit of 929,000 jobs compared to before the pand...

Feb 02, 202110 minEp. 177

210: Human-centered Design - teenyBIG

How do you strike the balance between qualitative data and quantitative data for your marketing efforts? This week on the pod, we talk with Emily Taylor, Principal of teenyBIG, about how she defines human centered design and striking the balance between qualitative and quantitative data to make sure you're engaging your audience. Emily Taylor, Principal of teenyBIG, coaches nonprofits to meaningfully engage their audiences. She uses her experience with both the nonprofit and for-profit worlds in...

Feb 01, 202137 minEp. 176

209: Giving Tuesday results, Coercive Control language - NonprofitNewsFeed.com

This week on the podcast we talk about the most recent nonprofit news for the week of 1/25/2021. Whole Whale has created a weekly newsletter and article board for people in the industry interested in staying up-to-date with the sector's most important news. Pulling from over 100 sources, NonprofitNewsFeed.com is a free way to stay updated about nonprofit news. Top articles: GivingTuesday Generates Garganutan Giving GivingTuesday saw its biggest single-day fundraising amount since its inception, ...

Jan 26, 202117 minEp. 175

208: How to Make Meaningful Media Content - FirstStage.org

Host Kariesha Martinez interviews Antonio L. Davis, Jr. Digital Marketing & Content Manager of FirstStage.org . Organic social can feel like the unsung hero of audience engagement. It feels almost random what content works and what doesn't. This week on the pod, we talk with Antonio Davis about how he is able to listen to his audience and create content that engages his audience and represents them at the same time. Listen as he walks us through his strategy for utilizing user-generated cont...

Jan 19, 202139 minEp. 174

207: Flexible Work and Job Sharing Strategy - Marathon Kids

Host Kariesha Martinez interviews Cami Hawkins, CEO of Austin-based non-profit, Marathon Kids , to talk about her experience creating a flexible workspace and how other organizations can implement one for their employees. Cami discusses: Job share: For increased flexibility, Cami has hired people on a job share basis which entails hiring two people to do one job, each working 20 hours a week. How she adapted during COVID: Marathon Kids already offered a flexible work culture, but she has made it...

Jan 11, 202145 minEp. 173

206: The V-Shaped Volunteering Outlook - VolunteerMatch

Our guest Greg Baldwin, CEO of VolunteerMatch discusses the historical drop in volunteering in 2020. Overnight listings and attendance to in-person volunteering events fell off a cliff as stay-at-home orders rolled across the country in March. VolunteerMatch has released Quarterly updates on the state of US volunteering that we discuss. There were some spikes in virtual volunteering but as Greg puts it "You can't build a house over ZOOM". There are many reasons to be optimistic for a V-shaped re...

Jan 04, 202133 minEp. 172

205: Building Small Homes for the Holidays - Smalltimore Homes

Host Kariesha Martinez interviews LaQuida Chancey, the founder of Smalltimore Homes . Baltimore, like many cities, struggle with housing insecurity which has been made even more dangerous during COVID and now the winter. LaQuida's solution is simple: build homes, small ones. These micro-shelters offer protection from the cold and allow social distancing for people experiencing homelessness. Smalltimore Homes, is driven by a single goal; ending homelessness. This simplistic goal can be reached by...

Dec 23, 202036 minEp. 171

204: Spotify Ideas for Social Impact

Kariesha Martinez and George Weiner exchange ideas for using Spotify playlists to increase the impact of nonprofits. Public playlists can be completely customized and embedded on websites and across social. This medium can be used to thank donors, motivate volunteers or even educate stakeholders. There many was to start playing with this tool for free and they are explored on this episode.

Dec 14, 202019 minEp. 170

Whole Whale Holiday Playlist

A quick fun holiday intro for our seasonal holiday Spotify playlist. Enjoy: https://wholewhale.com/playlist

Dec 14, 202046 secEp. 169

203: Hiring Robots to Write Donor Letters - Addressable

This week's interview with Adam Szarzynski, founder of Addressable walks through how their writing robots are helping thank tens of thousands of supporters. Adam created the company around a writing robot created by his father and then created a service for nonprofits to retain and re-engage donors. Their work has shown supporter lists that receive these personal handwritten notes have had response rates as high as 19%. Adam discusses strategies and timing for preventing lapsed donors....

Dec 07, 202041 minEp. 168

202: Donor Thank You Ideas

Our host George Weiner, founder of Whole Whale, a b-corp nonprofit focused digital agency shares creative ideas around thanking donors. Only 1 in 5 first time donors return as donors in the following year. Would a thank you maybe help improve this? How to thank donors article .

Nov 25, 202010 minEp. 167

201: Creativity: The Key to a Remarkable Life - Author Interview

On episode 201 our host Kariesha Martinez interviews Firdaus Kharas the author of Creativity: Key to a Remarkable Life . With great nonprofit examples of how creativity has been used to save lives in public health, Firdaus shares some of the key lessons from the book. Buy the book on Amazon About Firdraus Kharas Hailed as the "modern equivalent of Dr. Seuss," Firdaus Kharas is a master global communicator and humanitarian who has influenced hundreds of millions of people's lives for the better. ...

Nov 17, 202055 minEp. 166

200: What is coming in 2021 for Nonprofits?

On the 200th episode of the podcast George Weiner, Chief Whaler and Megan Anhalt, Chief Strategy Officer discuss what a Joe Biden and Kamala Harris America mean for nonprofit giving. They also discuss five major trends across the technology landscape that will impact the way nonprofits need to plan for 2021.

Nov 09, 202026 minEp. 165

199: BUILDING SMART NONPROFITS: A Roadmap For Mission Success - Author Interview

Our host Kariesha Martinez interviews the authors of Building Smart Nonprofits. BUILDING SMART NONPROFITS shows how nonprofits can improve sustainability by highlighting organizations and leaders who are taking advantage of cutting-edge trends in the sector, operating in smart, innovative ways. Through practical, real-world examples based on interviews with a cross-section of more than sixty industry leaders representing foundations, nonprofit organizations service providers, and philanthropists...

Nov 02, 202048 minEp. 164

198: The Philanthropy Revolution - Author Interview

Our host Kariesha Martinez interviews Lisa Greer, entrepreneur and author of PHILANTHROPY REVOLUTION: How To Inspire Donors, Build Relationships, And Make A Difference . The largest wealth transfer in the history of mankind and world crises is creating an existential threat to the 1.5 million nonprofits in the United States. In her book, Lisa Greer provides practical, urgent guidance on how to cultivate meaningful, lasting relationships with the new generation of philanthropists to not only surv...

Oct 26, 202047 minEp. 163

197: Is Your Nonprofit Getting to the Damn Point?

Our host Kariesha Martinez interviews Lewis D. Chaney, Business Storytelling Consultant / Public Speaking Coach. Most of the time, people think this soft skill is just about speaking on stage and it's not. Or it was something for C-suite and managers, it's not. It's for every person on your team because they are ambassadors for your organization, which includes your volunteers. Not to mention how effective this is in saving time in meetings and encouraging ideas from people who otherwise might b...

Oct 19, 202035 minEp. 162

196: Is a full MBA worth it? Talking through the options

On this episode, George Weiner interviews Marielle Sumergido, Digital Marketing Whaler about her early career journey and the role a micro-MBA from Rutgers University played. We talk through whether full programs are worth it in our agency and nonprofit industries and what students actually get from an MBA. Full episode article.

Oct 12, 202029 minEp. 161

195: Giving Tuesday Tips and Predictions for 2020

This week Kariesha Martinez and George Weiner discuss ideas and factors impacting Giving Tuesday, the day of giving on Dec 1st, 2020 this year. They also talk through the annual Whole Whale prediction for funds raised. Based on our analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $605 million will be raised on Giving Tuesday 2020. This will be a 18% or $94 million increase over 2019’s reco...

Oct 05, 202021 minEp. 160

194: How to Build a Cryptocurrency Donation campaign - Giving Block

This week we dive into the world of cryptocurrency donations with The Giving Block. Pat Duffy, the Co-founder of The Giving Block shares how and why the cryptocurrency owners are interested in donating. Setting up donation pages that accept cryptocurrency can open the door to new donors. Pat also shares how they are working on BitcoinTuesday to increase giving around #GivingTuesday....

Sep 28, 202039 minEp. 159

193: (2 for 2) Impact ideas: Smart speaker donors, Marketplace for giving days, Donor Thank you service, white label GoFundme

This week's 2 for 2 episode of Whole Whale's podcast focused on social impact ideas invited Tim Sarrantonio, Director of Strategic Partnerships at Neon One. These ideas are evaluated based on their impact, financial viability, and reach. Impact ideas from Tim: Smart speaker donor management and giving, Marketplace for giving days to be created and listed. Ideas from George: Donor Thank you service, white label GoFundme.

Sep 21, 20201 hr 15 minEp. 158

192: (2for2) Impact ideas with Joe Magee - Kids media channel, UGC child symptoms, Family podcast history

On this 2 for 2 series, we share and evaluate social impact business ideas with Joe Magee. The ideas are evaluated across Impact, Financial viability, and Scalability. Ideas Modern day, digital first PBS: A direct to consumer education “channel” delivered via app Crowd-Sourced Children symptoms platform to help parents understand the conditions/dynamics kids are dealing with during this pandemic. Daily Digest on Media consumed by kids with conversation talking points. Personal Family podcast his...

Sep 14, 20201 hrEp. 157

191: (2 for 2) Under Profiled day, Homeless donation marketplace, and shower Social Impact Ideas

This week we trade social impact ideas with Adam Soclof, senior Brand Marketing expert. We exchange 4 social impact/b corp/nonprofit ideas. We thrash on the idea, 'why would this fail', 'why would it succeed', the difficulty of execution. Not being precious with the idea, knowing that others may take it and run. We then score the idea based on Impact, financial viability and scalability. The loser donates to the winner's charity of choice. This week's ideas: - Sponsored shower stations in cities...

Aug 31, 202054 minEp. 156

190: (2 for 2) Ideas for social impact with Visceral

Jay Buys the co-founder of B-corp design agency Visceral joins as a guest for the new 2 for 2 Whole Whale interview format. We trade 2 ideas with each guest that also comes with 2 social impact/b corp/nonprofit ideas. We thrash on the idea, 'why would this fail', 'why would it succeed', the difficulty of execution. Not being precious with the idea, knowing that others may take it and run. We then score the idea based on Impact, financial viability and scalability. The loser donates to the winner...

Aug 26, 202047 minEp. 155

189: How to Manage Grief in the Workplace - Lantern.co

Host Kariesha Martinez interviews Liz Eddy, Co-Founder + CEO of lantern.co Liz built her first company at 15 and led communications from inception for the nation's first free, 24/7 crisis support line, Crisis Text Line. She's also a board member of Experience Camps, a free summer camp for grieving kids.

Aug 17, 202041 minEp. 154
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