Uppwards - The B2B Marketing Podcast - podcast cover

Uppwards - The B2B Marketing Podcast

Upp B2B•uppwards-the-b2b-marketing-podcast.simplecast.com
Business
Eavesdrop on the experts as they explore the latest trends – both good and bad! – in B2B marketing. Topics include brand strategy, marketing campaigns and user experiences. Insight-heavy, waffle-free.
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Episodes

Episode 4: Rational Marketing vs Irrational Customers

Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Dan's Reading List: Rory Sutherland - Alchemy: The Surprising Power of Ideas That Don't Make Sense Ian Leslie - Curious: The Desire to Know and Why Your Future Depends On It Richard Shotton - The Choice Factory Malcolm Gladwell - Talking to Strangers Steve Harrison - Changing the World is the Only Work Fit for a Grown Man (On the life of Howard Gossage)...

Apr 29, 2022•32 min•Ep. 4

Episode 3: 7 Tips to Improve Your Digital Effectiveness

Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems

Sep 22, 2019•38 min•Ep. 3

Episode 2: What Makes a Great Idea in Digital?

Chat to us on Twitter: @UppB2B Learn more about Upp: https://www.uppb2b.co.uk/ Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey Watch The Great Hack on Netflix See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645

Aug 22, 2019•35 min•Ep. 2
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