Uploading - podcast cover

Uploading

Ramon Berrios, Blaine Boluswww.castmagic.io
Uploading is the podcast that helps you turn content into business. Hosts Blaine Bolus & Ramon Berrios, co-founders of Castmagic, take you behind the wheel with the world’s best creators, marketers, and professionals who have cracked the code on how to profit through content. You’ll learn the ins and outs of content strategy, creation, production, distribution, growth, platforms, tools and more.
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Episodes

The Playbook Behind ClickUp’s $4B Content Engine

About the Episode: Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp’s brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers. In this workshop episode of Uploading, Chris breaks down ClickUp’s journey from ear...

May 21, 202547 minEp. 31

The Million Dollar Community Blueprint

About the Episode: Eugene Khayman is the COO of Million Dollar Sellers (MDS), an exclusive community for top Amazon entrepreneurs that he helped grow from a humble Facebook group into a thriving six-figure membership of 700 members generating $11 billion in annual sales. In this episode of "Uploading...", Eugene shares the organic journey of building MDS alongside running his own Amazon brand. He discusses key strategies that made MDS successful, such as their "give more, get more" philosophy, s...

Mar 26, 202556 minEp. 30

How to Grow Your Newsletter in 2025 feat. Flodesk CEO Martha Bitar

About the Episode: Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped. In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics ...

Jan 28, 202558 minEp. 29

How to Turn Content Into a $7M Business

About the Episode: Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners. Jonathan’s been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from...

Jan 14, 202545 minEp. 28

Jay Clouse Reveals How to Get 100k Followers in 2025

About the Episode: Jay Clouse is the founder of Creator Science, a media company that offers advanced creator education through newsletters, podcasts, and YouTube. With over 100,000 YouTube subscribers and a successful podcast interviewing content creators and strategists, Jay has established himself as an expert in the creator economy. In this episode of “Uploading…,” we explore Jay’s content strategy that spans newsletters, podcasts, and social media. Jay shares insights on the underspoken art...

Jan 09, 202537 minEp. 27

The Personal Brand Blueprint: How to Build, Engage, and Monetize an Audience

About the Episode: JT Barnett is a content creator, entrepreneur, and founder of CreatorX, a headhunting firm that matches creators with consumer brands to ideate, film, edit, and post content on their behalf. He has worked with major brands like Microsoft, Skechers, and Nissan. In this episode of “Uploading…,” JT shares strategies for creating compelling content, building an audience, and monetizing through brand partnerships. He emphasizes the importance of enjoying the creative process, engag...

Dec 18, 202458 minEp. 26

#25 - Why Every Founder Should Create Content

About the Episode: Chris Savage is the co-founder and CEO of the video marketing platform Wistia. He is a key figure in the video content space and personal brand, having famously scaled his company to over $50M a year in revenue, without outside investors. Chris is also a content creator, regularly sharing insights from his entrepreneurial journey on LinkedIn and hosting the podcast Talking Too Loud . In this episode of “Uploading…,” Chris discusses the evolution of video content, the impact of...

Nov 06, 202439 minEp. 25

How to Reach 100K+ Followers and Land Your Dream Content Job

About the Episode: Jay Yang is a content creator with over 100,000 followers and the Head of Content for Noah Kagan, founder of AppSumo. At only 18 years old, Jay has already made a significant impact in the world of content creation while still attending university. In this episode of “Uploading…,” Jay shares his journey from experimenting with various online projects to landing an opportunity to work with Noah Kagan using his TAG method. He discusses his content creation process, balancing his...

Oct 02, 202432 minEp. 23

Rhythm, Hooks, and a Billion Views: Kane Kallaway’s Short-Form Video Content Secrets

About the Episode: Kane Kallaway is a content creator specializing in tech, AI, and cult brands with over 550K followers and 1B+ views. Founder of WavyStudios, Kane helps companies enhance their video content for audience growth and conversions. He also leads WavyWorld, a community/course on short-form storytelling, and shares insights into the creator entrepreneur world through his newsletter Blueprint. In this episode of “Uploading...,” Kane shares his strategies and workflow for creating enga...

Aug 28, 202440 minEp. 23

The Art of Going Viral: Content Lessons from Dakota Robertson, Founder of Growth Ghost

About the Episode: Dakota Robertson is the founder of Growth Ghost, a social media ghostwriting business with high-profile clients that include best-selling authors, prominent influencers, and 7 and 8 figure entrepreneurs. He scaled this venture to generate $30,000-$50,000 per month within its first nine months, then transitioned to his current role as a personal brand consultant after two successful years. Now with an audience of over 550,000 followers and generating monthly earnings exceeding ...

Aug 14, 202434 minEp. 22

Why Every B2B Founder Needs to Be On LinkedIn Yesterday & How to Catch Up Fast

About the Episode: Tommy Clark is the founder of Compound Content Studio, an agency that helps B2B companies scale their content engines, especially on LinkedIn. Tommy has a background in fitness coaching and B2B social media, and now specializes in helping founders and marketers effectively use LinkedIn to reach their target audiences. He also writes a newsletter called "Social Files," which provides deeper tactical insights into B2 content creation and strategy. In this episode of Uploading, T...

Jul 31, 202434 minEp. 21

The Remote Solopreneur’s Guide to Creating Systems and Content that Win Over Lighthouse Clients

About the Episode: Ken Yarmosh, founder of "The Club," is an entrepreneur and business coach focused on helping consultants, solopreneurs, and founders build scalable systems and improve sales. He authored "App Savvy," which has sold over 12,000 copies. Ken was also the CEO of Savvy Apps and currently works as a Fractional COO for companies like Content Growth. In this episode of "Uploading...," Ken reveals the secrets behind creating scalable systems that drive business success. He introduces t...

Jun 27, 202434 minEp. 20

The Kopywriting Formula: Neville Medhora on AI, AIDA, and Beyond

About the Episode: Neville Medhora is known as the Copywriting guy. He has been creating content on the internet for almost 20 years. His earlier works include NevBlog, one of the first financial blogs online. Currently, he serves as a Copywriting Advisor for companies like Appsumo and The Hustle. He is also the owner of CopywritingCourse.com and SwipeFile.com, two leading resources for anyone looking to master the art of copywriting. In this episode of "Uploading…,” we explore what it means and...

Jun 12, 202447 minEp. 19

How to Attract, Convert, and Retain Podcast Listeners: Strategies from Stephanie Arakelian of Impact Theory

About the Episode: Stephanie is the Podcast Marketing and Audience Development Specialist for Impact Theory — a podcast hosted by Tom Bilyue that currently has 4.2 million subscribers on YouTube — and the Marketing Advisor for Great Pods. Before working on Impact Theory she was the: Marketing Director for Innovations 4 Health, President and Founder of a social media marketing agency called Dimont Media, and VP of Marketing and Audience Development for the podcast network CurtCo Media. In this ep...

May 30, 202436 minEp. 18

The #1 Startup Coach in the World, Alisa Cohn, Reveals How to Get High-Profile Clients through Content

About the Episode: Alisa Cohn is a globally recognized coach who specializes in guiding startup CEOs, executives, and board members. Her proficiency has earned her prestigious titles such as the #1 Startup Coach at the Thinkers50 Marshall Goldsmith Leading Coaches Awards and one of the Top 30 Global Gurus for Startups. Alisa's clientele list reads like a who's who of the entrepreneurial world that includes Tim Ferris and companies like Venmo, Foursquare, InVision, Etsy & The Wirecutter. Big ...

May 15, 202430 minEp. 17

From 1 to 100,000 YT Subscribers with ContentCreator.com's Anthony Gallo

About the Episode: Anthony Gallo, through his online course business ContentCreator.com, has helped over 100,000 students start creating content with just their smartphones. In this episode of "Uploading…," Anthony Gallo shares the strategies that underpin ContentCreator.com's success. He highlights the importance of focusing on simplified, repeatable content creation methods, such as consistent YouTube video production and social automation for lead generation. Anthony also discusses the signif...

May 08, 202436 minEp. 16

Navigating the Intersection of Ads, Sales, and Content Creation with Chase Barmore

About the Episode: Chase Barmore is an Account Executive at Hyros, an ad tracking & AI optimization software for 3000+ global businesses with $3.5B in ad spending. Some of their clients are Tony Robbins, Click Funnels, Playboy, and Grant Cardone. Chase is also the co-host of Sales Players, a podcast for top players in the B2B sales space. In this episode, we explore how you can create and track top-performing ads for your info products, coaching, and consulting services. We also tackle why c...

May 01, 202424 minEp. 15

Write to Connect: Ashley Grant from RSS & GoDaddy on Engaging Audiences with Content

About the Episode: Ashley Grant shares her journey from accidentally adopting the nickname "famous Ashley Grant" to becoming a successful freelance writer. With experience dating back to 2007, she narrates the evolution of her career, from writing for newspapers to crafting online content for businesses. Ashley discusses why it's essential to prioritize readers when creating content and offers insights on balancing user value with SEO. As AI continues to shape the digital content landscape, Ashl...

Apr 24, 202426 minEp. 14

Raising the Content Bar Through Research with Eugenio Castro

About the Episode: Eugenio Castro has worked with numerous creators and entrepreneurs, including Sam Parr, David Perell, Colin and Samir, Nik Sharma, Ramon Berrios, Blaine Bolus, and Justin Mares. In this episode of “Uploading…,” he distills his wealth of experience down to a potent strategy, emphasizing efficiency, credibility, and the transformative power of research, which you can leverage to elevate your own content to new heights. Today, we'll cover: - Eugenio Castro's perspectives on the n...

Apr 17, 202434 minEp. 13

Systemizing Success: Sara Loretta on Tech Optimization & Workflow Mastery

About the Episode: Join us as we explore the vibrant realm of tech stacks and workflow optimization with our expert guest, Sara Loretta. In our conversation, we peel back the layers of interacting with tech tools and optimizing operations for content creators and companies alike. Today, we'll cover: - How Sara conducts full tech audits to streamline a company's tech stack and optimize remote team dynamics - Sara's approach to internal training and the pivotal role it plays before considering out...

Apr 10, 202436 minEp. 12

Cracking the Code of Successful Live Streams with Stephanie Garcia

About the Episode: Welcome to today’s episode of Uploading. Today we have the pleasure of talking with Stephanie Garcia. A seasoned digital marketing expert with an impressive 15-year career at top agencies, Stephanie Garcia is a live video strategist with a proven track record, and the host of Lights, Camera, Live a show dedicated to empowering small business owners to step into the spotlight with live streaming. Her work has been recognized and awarded by Forbes, Online Marketing Media and Adv...

Apr 03, 202429 minEp. 11

Solving the Content Puzzle with Creative Expert Max Hertan

About The Episode: Max Hertan joins hosts Ramon Berrios and Blaine Bolus to decode the art of content creation and personal branding. Max has co-founded multiple agencies and is currently the co-founder of Alto Studios with Sahil Bloom. We break down his strategies to grow personal branding initiatives, YouTube channels, and more. Today, we'll cover: - Max Hertan's journey from scaling a marketing agency to becoming a content expert. - The significance of "solving it" in content – discovering th...

Mar 27, 202432 minEp. 9

Building Video Authority: Scott Millard’s Keys For Highly Effective Video Content with Scott Millard

About The Episode: Scott Millard is the Founder at Videospark, one of the first digital media agencies to specialize in motion video services for SaaS, App, Platform, and Web3 technology companies. If you have been creating content or even considered creating content online, you have probably thought about posting videos on TikTok, Instagram, or YouTube. Creating video content is one of the fastest ways to grow your audience. That is why today we’re talking with Scott Millard. He is the founder ...

Mar 20, 202431 minEp. 8

Inside Look at Podcasting Networks: Hubspot Creator Network with Carly Baker

About The Episode: This episode is all about how to grow podcasts and the power and inner workings of podcast networks. Carly Baker, who has worked across community, creator partnerships, and audience developement for Hubspot Podcasts joins us to break down the ins and outs -- including how to grow through strategic partnerships, niche audiences, and diverse monetization paths. We uncover strategies to better leverage your podcast's potential, understanding audience behaviors, navigating the pod...

Mar 13, 202437 minEp. 6

Building a B2B Media Empire with Philip Ruffini

About The Episode: Philip Ruffini is a former Microsoft product manager turned content mastermind. Currently, he's focused on scaling a B2B media and content empire for Rupa Health. In this episode, he joins Blaine & Ramon to break down how to build a content machine, the strategy it takes to execute, the team players involved, and the nuance across video & content formats. This is a must listen for anyone interested in the power of building your own media arm as a business. Today, we'll...

Mar 06, 202436 minEp. 7

Building a Personal Brand for Business Growth with Will Nelson

About The Episode: In this episode, we're joined by entrepreneur and content creation expert Will Nelson, as he shares his insights and practical advice for capturing and converting ideas into engaging content. Tap into the mindset, strategies, and routines that fuel Will's success in the high-stakes world of professional and personal branded content. Today, we'll cover: - Will's personal strategies for finding inspiration in everyday moments and staying productive without the pressure. - Practi...

Feb 28, 202437 minEp. 6

The Art of the Offer with Tommy Magill: $30M+ Mastering Paid Ads and Course Funnels

About The Episode: This episode is all about scaling profitability of your content and we're joined by Tommy Magill – he's scaled content businesses by millions through paid ads. In just over a year, Tommy Magill's marketing agency went from zero to managing over a million in ad spend, and becoming the number one affiliate for Shopify. As a dynamic player in the content and course creation space, Tommy has unlocked potent strategies for leveraging trust, credibility, and a strong offer to not ju...

Feb 21, 202437 minEp. 5

Mastering LinkedIN Growth for Small Teams: Insights from Content Evangelist Logan Lyles

About The Episode: Logan Lyles, is the Head of Evangelism & Content Marketing at Teamwork.com, and host of the "Agency Life" and "Nearbound Marketing" podcasts. Logan walks us through the importance of audience research, why LinkedIn could be a goldmine, and how a bit of authenticity can transform your strategy. Logan also breaks down the art of turning conversations into impactful content, and gives us a front-row seat to his strategic approach towards building an engaged audience. Today, w...

Feb 14, 202440 minEp. 4

Ultimate Guide to Creator Brand Deals: Monetization, Affiliate, and Pitfalls to Avoid with AppSumo Head of Marketing, Nick Christensen

About The Episode: In this convo with Nick Christensen, we breakdown the secrets to using influencer and creator marketing to amplify sales and views. Nick shares insider strategies on how to maximize ROI, the importance of genuine partnerships, and how to forge lasting brand deals as a creator. Today, we'll cover: - How to negotiate influencer marketing deals during high-conversion periods like Black Friday. - The critical factors influencers should consider when setting rates and approaching b...

Feb 07, 202434 minEp. 3

Secrets to Launching A Successful Podcast: Travis Albritton, Honest Podcasts

About The Episode: In this convo with Travis Albritton, we unpack the secrets of creating honest, effective podcasts that resonate with audiences and align with your business goals. Travis shares his seasoned insights on the practical side of podcast production and strategic considerations to ensure your podcast delivers real value. Today, we'll cover: - Travis Albritton's journey from content marketing at Buzzsprout to launching his own agency, Honest Podcasts. - The balance between human touch...

Jan 31, 202440 minEp. 2
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