UN 353 - IJRM. The Creators' Dilemma: Authenticity v. Monetization.
Mar 06, 2025•29 min•Ep. 353
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Episode description
Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with creators effectively. Learn about maintaining authenticity in sponsored content and the future of social media marketing.
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