UN 341 - YPulse. Subculture Spotlight.
Nov 21, 2024•28 min•Ep. 341
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Episode description
In this interview YPulse's MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.
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