UN 330 - IJRM. Color Complexity & Social Media Engagement. - podcast episode cover

UN 330 - IJRM. Color Complexity & Social Media Engagement.

Sep 05, 202430 minEp. 330
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Episode description

Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in images can significantly impact user engagement on social media platforms.

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UN 330 - IJRM. Color Complexity & Social Media Engagement. | Up Next with Gabriella Mirabelli podcast - Listen or read transcript on Metacast